Media Strategy: Hillary vs. Barack
AdAge compares Hillary’s vs. Barack’s media strategy and declares an overall winner (easy guess): http://is.gd/qYg
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 22:52 on 4. June 2008 Permalink |
More interesting analysis…
Wired: “Obama owes his victory to the internet. He used the web more effectively than any prior national candidate, harnessing its organizing power to vault over party favorite Hillary Clinton and become the first black presumptive presidential nominee.”
ClickZ: 10 interactive marketing lessons from the Barack and Hillary campaigns.
ClickZ: Clinton Needed More Search: Q&A with Google’s Greenberger
The Marketing Blog: Hillary Clinton and Barack Obama Marketing and SEO Campaigns
Tim Rueb 23:01 on 4. June 2008 Permalink |
Obama owes his victory to his opponent’s 51% negatives, not the internet. Many voted for Obama just to ensure that Billary would not get back in the White House. Many Democrats had enough of those two.
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