Whom Are You Addressing? « Wir sprechen Online.

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Gerrit Eicker 22:24 on 15. June 2008 Reply
Tags: .EN ( 2,989 ), Advertising ( 453 ), Google ( 638 ), Marketing ( 866 ), Media ( 570 ), Search ( 301 )
Whom Are You Addressing?
Freeman: “The logic right now is to focus on the 1 percent that actually click through”; http://is.gd/xYP
Online Advertising and the Intent to Engage « Wir sprechen Online. is discussing. Toggle Comments
- Online Advertising and the Intent to Engage « Wir sprechen Online. 19:03 on 29. June 2008 Permalink | Reply
  
  [...] Advertising, Branding, Brands, CPE, CPM, Marketing, Quotes, Web Young: “We need to look beyond ‘intent to buy’ and toward ‘intent to engage’ with a brand message”; http://is.gd/IjX [...]
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