Eindimensionale Messverfahren « Wir sprechen Online.

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Gerrit Eicker 11:14 on 17. June 2008 Reply
Tags: .DE ( 508 ), Marketing ( 875 ), Marketingforschung ( 2 ), Marktforschung ( 6 ), Zitate ( 89 )
Eindimensionale Messverfahren
Böhler: Eindimensionale Messverfahren zeugen von “starken Vorurteilen und globalen Wertpräferenzen” (Marktforschung, S.118).
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