pC: “The information stresses that ‘Yahoo (will) remain a vibrant and innovative presence on the internet’ (as opposed to falling to a bid from Microsoft). And it likens the arrangement to one in which Toyota makes hybrid engines for Ford (after all, who could argue that hybrid engines are a good thing?). A presentation there urges: ‘Ad agreement does not need pre-approval. DOJ and FTC have never blocked a non-exclusive commercial deal like this one.’ – And Google says neither company will get to see auction prices for each other’s ads. The move seems designed to soften public skepticism about the deal, which Google plans to go ahead with in October regardless of DOJ ruling.“
[...] am on October 4, 2008 | # | Tags: .EN, Advertising, Google, Net, Policy, PR, Web, Yahoo Google and Yahoo delay their ad-partnership to give the Justice Department more time to investigate; [...]
[...] am on November 6, 2008 | # | Tags: .EN, Advertising, Google, PR, Policy, Web, Business, Yahoo Google decided to walk away from an advertising partnership with Yahoo to avoid a legal battle; [...]
Gerrit Eicker 11:07 on 26. September 2008 Permalink |
pC: “The information stresses that ‘Yahoo (will) remain a vibrant and innovative presence on the internet’ (as opposed to falling to a bid from Microsoft). And it likens the arrangement to one in which Toyota makes hybrid engines for Ford (after all, who could argue that hybrid engines are a good thing?). A presentation there urges: ‘Ad agreement does not need pre-approval. DOJ and FTC have never blocked a non-exclusive commercial deal like this one.’ – And Google says neither company will get to see auction prices for each other’s ads. The move seems designed to soften public skepticism about the deal, which Google plans to go ahead with in October regardless of DOJ ruling.“
Google and Yahoo Delay Ad-partnership « Wir sprechen Online. 08:40 on 4. October 2008 Permalink |
[...] am on October 4, 2008 | # | Tags: .EN, Advertising, Google, Net, Policy, PR, Web, Yahoo Google and Yahoo delay their ad-partnership to give the Justice Department more time to investigate; [...]
Google: No Yahoo-deal « Wir sprechen Online. 09:05 on 6. November 2008 Permalink |
[...] am on November 6, 2008 | # | Tags: .EN, Advertising, Google, PR, Policy, Web, Business, Yahoo Google decided to walk away from an advertising partnership with Yahoo to avoid a legal battle; [...]