Crutchfield: “Organisations often foolishly overlook that they are competing for share of trust“; http://is.gd/3fzH
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Share of Trust
Gerrit Eicker
Crutchfield: “Organisations often foolishly overlook that they are competing for share of trust“; http://is.gd/3fzH
Positioning You Can Believe in « Wir sprechen Online. 11:19 on 5. November 2008 Permalink |
[...] Obama, Positioning What marketers can learn from Obama’s campaign: 1. Simplicity, 2. Consistency, 3. Relevance; http://is.gd/6o9j [...]