Share of Trust
Crutchfield: “Organisations often foolishly overlook that they are competing for share of trust“; http://is.gd/3fzH
-
Gerrit Eicker
Reply
-
eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
We speak Online. Follow us to relevant news focusing the Web. [RSS, Contact]
Positioning You Can Believe in « Wir sprechen Online. 11:19 on 5. November 2008 Permalink |
[...] Obama, Positioning What marketers can learn from Obama’s campaign: 1. Simplicity, 2. Consistency, 3. Relevance; http://is.gd/6o9j [...]
Consistency « Wir sprechen Online. 14:28 on 31. July 2009 Permalink |
[...] (2), Design (29), Logos, Marketing (370), Pepsi (2) What do you think will the Coca-Cola logo look like in 123 years? http://tr.im/uU4t (via @houellebeck) [...]