AdAge: “‘Yahoo has the greatest scale and the greatest potential as a brand builder in the online world,’ said Rob Norman, CEO, Group M Interaction. That doesn’t mean it is guaranteed success at a time when the online display market will be challenged in 2009. J.P. Morgan’s Imran Khan last week dropped his growth estimate for the category to 6% from 16%. How that will affect Yahoo depends on how advertisers react.”
Gerrit Eicker 09:00 on 17. November 2008 Permalink |
AdAge: “‘Yahoo has the greatest scale and the greatest potential as a brand builder in the online world,’ said Rob Norman, CEO, Group M Interaction. That doesn’t mean it is guaranteed success at a time when the online display market will be challenged in 2009. J.P. Morgan’s Imran Khan last week dropped his growth estimate for the category to 6% from 16%. How that will affect Yahoo depends on how advertisers react.”