OpenX: >300 Billion Ad Impressions/Month
http://OpenX.org is serving over 300 billion ad impressions a month; http://is.gd/bLcI
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 17:43 on 15. December 2008 Permalink |
RWW: “These are impressive statistics, but there is a rather large elephant in the room which today’s press release doesn’t mention. That of course is Google Ad Manager, which directly competes with OpenX. In a phone call, we asked the CEO of OpenX, Tim Cadogan, if the company had any comparative data showing how OpenX was faring against its much bigger competitor. Cadogan told us that Google and other ad serving companies haven’t shared their data. … So we asked Tim Cadogan if an ad network is on the cards too? Cadogan replied that OpenX won’t become an ad network, but that the OpenX Market aims to help publishers source better yielding ads – so it’s a ‘yes’ on ad exchange (but he said they’re approaching it in a different way with OpenX Market), but ‘no’ on the ad network.”