http://wir-sprechen-online.com/2008/12/15/openx-300-billion-ad-impressionsmonth/ Sun, 27 May 2012 05:00:34 +0000 hourly 1 http://wordpress.com/ http://wir-sprechen-online.com/2008/12/15/openx-300-billion-ad-impressionsmonth/#comment-1197 Mon, 15 Dec 2008 16:43:00 +0000 http://wir-sprechen-online.com/?p=3561#comment-1197 RWW: “These are impressive statistics, but there is a rather large elephant in the room which today’s press release doesn’t mention. That of course is Google Ad Manager, which directly competes with OpenX. In a phone call, we asked the CEO of OpenX, Tim Cadogan, if the company had any comparative data showing how OpenX was faring against its much bigger competitor. Cadogan told us that Google and other ad serving companies haven’t shared their data. … So we asked Tim Cadogan if an ad network is on the cards too? Cadogan replied that OpenX won’t become an ad network, but that the OpenX Market aims to help publishers source better yielding ads – so it’s a ‘yes’ on ad exchange (but he said they’re approaching it in a different way with OpenX Market), but ‘no’ on the ad network.”

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