Coke: No More Classic (Labels)
This summer Coke‘s Classic tale will come to an end: the label shrinks to zero, finally; http://tr.im/dstd
This summer Coke‘s Classic tale will come to an end: the label shrinks to zero, finally; http://tr.im/dstd
ABC/Nielsen research: Doubling the number of ads did not affect the viewers’ overall experience; http://tr.im/dnpz
Google and Plaxo released a hybrid protocol combining OpenID and OAuth; http://tr.im/dnoz
RWW: “The ‘hybrid approach’ – currently available in a limited beta – that Google and Plaxo have employed uses OpenID to sign in, then invokes OAuth for delegated authorization, and finally calls on the Google Contacts API to access information about contacts. And it does all of this transparently to the end user. … What’s best about the current situation is the rivalry between the two camps: one proprietary and easy-to-use, one open and more complex. It will be interesting to watch the two solutions push one another to become more and more simple for the end user. Because in that case, we all win.”
Amazon.com posted strong earnings in a brutal climate that has punished nearly every other retailer; http://tr.im/dnec
pC: “Amazon didn’t have anything more substantive to say about Kindle, aside from noting that demand was ‘strong’ in Q4. The company also said the e-book reader’s selection grew by 45,000 titles in the quarter, bringing the total to 230,000 titles.”
Das Kiva Team G hat insgesamt die ersten US$ 1.000 verliehen. Danke an alle! – http://cli.gs/JoinTeamG
Carthy on http://Pipl.com search: “It’s so good it’ll probably scare some people’s pants off”; http://tr.im/dj52
Gies on Whopper Sacrifice: “Do you really want to have these people knowing what you’re up to?” – http://tr.im/dh7x
Tip @Techmeme suggests stories to Techmeme via Twitter; works even with shortening services: http://tr.im/dgh7
Google‘s http://Measurementlab.net lets users test their net connection regarding net neutrality; http://tr.im/dgee
RWW: “These tools, of course, are not new (Google is just hosting them for the researchers), but it is interesting that Google is putting its weight behind these efforts through the Measurement Lab. In the announcement, Google doesn’t directly take sides on the net neutrality issue, but instead, the announcement refers to the importance of keeping Internet users ‘well-informed about what they’re getting when they sign up for broadband.’ It is also interesting to note that the announcement on the Google Blog was coauthored by Vint Cerf, the ‘father of the Internet’ and Google’s Chief Internet Evangelist, which puts even more weight behind the importance of this initiative for Google and the message the company wants to send by supporting this project. – For the first time in three years, net neutrality will once again be discussed by the U.S. House of Representatives today, so it seems safe to assume that this announcement was timed to coincide with this.“
Gerrit Eicker 07:21 on 31. January 2009 Permalink |
AdAge: “The elimination of ‘classic’ has prompted few questions from consumers, Mr. Williamson said. Still, the company is being exceedingly cautious. The word will gradually disappear without any fanfare. And language on the package that now says ‘Coke Original Formula’ will be changed to ‘Coke Classic Original Formula.’“