Comments on: Google: No More Print Ads

By: Google: No More Radio Ads « Wir sprechen Online.

Google: No More Radio Ads « Wir sprechen Online. — Fri, 13 Feb 2009 07:07:38 +0000

[...] | Tags: .EN, Advertising, Google, Google Audio Ads, Net, Radio, Web Google: We have decided to exit the broadcast radio business and focus on online streaming audio; http://tr.im/g1td [...]

By: Gerrit Eicker

Gerrit Eicker — Thu, 22 Jan 2009 07:03:14 +0000

Jarvis: "I'm not shocked that Google abandoned its effort to sell print ads for newspapers. When the program started, I was dubious because I said that it could commodify print brands (magazines at first). ... One of the great blown opportunities in the history - yes, history - of newspapers will be their failure to set up networks to get new advertisers and dollars."

By: Gerrit Eicker

Gerrit Eicker — Wed, 21 Jan 2009 11:40:23 +0000

ClickZ: "The shuttering of the program may be the most striking of Google's product closures to date. ... The end of the product is a setback for Tim Armstrong, president of operations for Google Americas and the company's senior-most sales executive. According to many reports, Armstrong has been the company's most vocal champion of offline ad sales, which have also included forays into radio and television." NYT: "Many newspapers used the program primarily for selling small amounts of ad space they could not sell themselves, newspaper publishers and industry analysts said. The ads were often sold at below-market rates. ... But some publishers, especially at smaller newspapers, may feel the impact of the program’s demise. ... A Google spokesman declined to comment on the company’s radio and television ad sales programs." AdAge: "Google has been able to maintain its profit margins, despite a slowing economy to which even search isn't resistant. But the company has been more aggressive about monetizing previously ad-free areas and has cut projects that aren't expected to have a clear contribution to the bottom line."