Facebook Market Research
Facebook plans to create the world’s largest market research database on user’s personal data; http://tr.im/e45z
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 09:25 on 2. February 2009 Permalink |
Telegraph: “In an attempt to finally monetise the social networking site, once valued at $15bn (£10.4bn), it will soon allow multinational companies to selectively target its members in order to research the appeal of new products. Companies will be able to pose questions to specially selected members based on such intimate details as whether they are single or married and even whether they are gay or straight.”
RWW: “Starting this spring, companies will be able to selectively target Facebook’s members in order to research the appeal of new products through a polling system called Engagement Ads as demonstrated at the World Economic Forum in Davos. – Engagement Ads are not new to Facebook. Last year, The Wall Street Journal reported that Facebook had begun ‘quietly testing’ the product in August and was hoping to roll it out by the end of November.”
AdAge: “A fifth type of ad – On deck is a fifth type of ad that will allow marketers to conduct a poll within an ad, tested last week by CareerBuilder to build awareness for this year’s Super Bowl spot. Those who respond to the poll get to see the results, as well as whether any of their friends have voted.”
Gerrit Eicker 14:35 on 2. February 2009 Permalink |
TC: “AllFacebook’s Nick O’Neill, who had also penned a piece based on the Telegraph article, has since gotten in touch with the company’s communications department and cites Facebook representatives claiming that the piece is factually incorrect in its entirety and based on misinterpreted statements from Randi Zuckerberg. – We’ve reached out to the company for more insight on this.”
Gerrit Eicker 12:18 on 3. February 2009 Permalink |
Facebook: “The polls run at the World Economic Forum were not part of a commercially available product for advertisers and should not be confused with Facebook’s Engagement Ads. At WEF, Facebook ran a series of polls to provide the Davos audience with real-time insight into the opinions of people outside of the conference. These polls were conducted on Facebook using internal tools. – Engagement Ads have been available since September and take five different forms. Most recently, Facebook began testing an Engagement Ad where advertisers can pose a question within the ad itself. – Facebook has, for many years, allowed the targeting of advertising in a non-personally identifiable way, based on profile attributes. Nothing has changed in our approach, and Facebook is committed, as always, to connecting users in a trusted environment.“