Google Search Eye Tracking Study
An eye tracking study by Google emphasises that top search results get attention, ads come 2nd; http://tr.im/f3xd
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Gerrit Eicker
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Gerrit Eicker 09:32 on 7. February 2009 Permalink |
Google: “Based on eye-tracking studies, we know that people tend to scan the search results in order. They start from the first result and continue down the list until they find a result they consider helpful and click it – or until they decide to refine their query.”
RWW: “Judging from the only images that show ads, most users only look at them after they have scanned through at least the first three or four search results. – Chances are that Google didn’t want to give away too much of its secret sauce, though it would have been nice to see a bit more information about how users perceive and react to these ads.”
TC: “This heatmap-like image, which is named the ‘golden triangle’, also suggests that people spend a lot more time evaluating the whole results at the top of the page than the ones further down.“
Google AdWords: keine Wahrnehmung « Wir sprechen Online. 17:50 on 28. April 2009 Permalink |
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