Comments on: Google Search Eye Tracking Study http://wir-sprechen-online.com/2009/02/07/google-search-eye-tracking-study/ Tue, 14 Feb 2012 06:00:38 +0000 hourly 1 http://wordpress.com/ By: Google AdWords: keine Wahrnehmung « Wir sprechen Online. http://wir-sprechen-online.com/2009/02/07/google-search-eye-tracking-study/#comment-2494 Tue, 28 Apr 2009 15:50:43 +0000 http://wir-sprechen-online.com/?p=4349#comment-2494 [...] (50), Onliner (49), Studien (14), Web (970), Werbung (31) IC: Nur 15% der Google Nutzer nehmen AdWords überhaupt wahr, 95% den ersten organischen Treffer; http://tr.im/jVpQ   [...]

]]> By: Gerrit Eicker http://wir-sprechen-online.com/2009/02/07/google-search-eye-tracking-study/#comment-1382 Sat, 07 Feb 2009 08:32:34 +0000 http://wir-sprechen-online.com/?p=4349#comment-1382 Google: “Based on eye-tracking studies, we know that people tend to scan the search results in order. They start from the first result and continue down the list until they find a result they consider helpful and click it – or until they decide to refine their query.”

RWW: “Judging from the only images that show ads, most users only look at them after they have scanned through at least the first three or four search results. – Chances are that Google didn’t want to give away too much of its secret sauce, though it would have been nice to see a bit more information about how users perceive and react to these ads.”

TC: “This heatmap-like image, which is named the ‘golden triangle’, also suggests that people spend a lot more time evaluating the whole results at the top of the page than the ones further down.“

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