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Gerrit Eicker 19:21 on 23. February 2009 Reply
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  Gerrit Eicker 19:37 on 23. February 2009 Permalink | Reply

  Edelman: “In Jeff’s world, companies speak directly with consumers, giving up control of product development, focusing on customer service instead of marketing/advertising, building strong relationships within communities of interest. Public relations actually plays a vital role in this new construct by making valuable information easily accessible and open for improvement. We provide big ideas that bring together constituencies (such as the Quaker Oats Substance) for action. We also offer advice to companies, encouraging them to take on the big issues of our day that inspire employees while offering new opportunities to make money. – So Jeff, will you reconsider your blanket condemnation and acknowledge that PR folks are at least better off than lawyers doomed to be ‘disintermediated, undercut and exposed’!”

  Jarvis: “But perhaps there the possibility of creating a new kind of agency that is really is owned by the public – the people formerly known as consumers – that is so good as representing customers that companies gain credibility by working with it and paying attention to its precepts. That, I think, is what Doc Searls is trying to build with VRM: a platform for that new relationship. Is that the new agency? … What do you think? Can PR live by the ethos of the internet age: open, honest, transparent, collaborative? Is the inside-out agency possible? Or does the paycheck rule the relationship?“

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