PR: Jarvis vs. Edelman
Jarvis and Edelman are discussing the future of PR: nothing more, nothing less; http://tr.im/gHq1 – http://tr.im/gHq2
Updates from February, 2009 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Bebo Offers Lifestreaming
Bebo added a lifestreaming feature, aggregating Twitter, Facebook, MySpace, Flickr, Delicious; http://tr.im/gHod
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Gerrit Eicker
TC: “It is an ambitious undertaking. But will AOL’s take on lifestreaming be compelling enough to keep existing members from leaving? And more importantly, will it be compelling enough to attract new members from eleswhere on the Web?”
Mashable: “AOL and Bebo have a huge audience and in many ways a better, more mainstream take on an idea that has proven successful so far with early adopters. Will it be enough to get the masses into social aggregation and prove that AOL didn’t massively overpay for Bebo? Probably only if tens of millions of people cling to it, versus the hundreds of thousands that use existing social aggregators.”
RWW: “Clearly, Bebo is trying to differentiate itself from other social networks by becoming more of an aggregator. Thanks to Bebo’s SocialInbox, you could already aggregate your friends’ updates on other services, even if they aren’t Bebo members. Bebo also allows you to check your Gmail, Yahoo Mail, and AOL Mail accounts from within the service.”
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Gerrit Eicker
Advertising: Art vs. Metrics
The art of advertising vs. advertising metrics: is data the problem or a solution? – http://tr.im/gGxl
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Gerrit Eicker
50% of Facebook Users are Over 35
Social networking is no longer a youth phenomenon: >50% of Facebook users are over 35 years old; http://tr.im/gGx8
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Gerrit Eicker
Kosmix: The Deep Web?
http://Kosmix.com tries to explore the deep Web: the crawlable Web is the tip of the iceberg; http://tr.im/gGws
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Gerrit Eicker
Gawker Incorporates Defamer
Defamer, the Hollywood blog, is being merged into Gawker, the flagship gossip title of Gawker Media; http://tr.im/gGuh
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Gerrit Eicker
ATD: “The big picture: Web publishers are increasingly trying to aggregate eyeballs at fewer sites, in order to cater to marketers who want to buy one title instead of spreading their dollars around at smaller pubs.”
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Gerrit Eicker
Online Advertising
AdAge: Why the click is the wrong metric for online ads. – Fulgoni: It isn’t always direct response; http://tr.im/gGrT
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Gerrit Eicker
Facebook Photos Rules
Facebook Photos is strongly pulling away from its competitors Photobucket, Picasa, and even Flickr; http://tr.im/gFyJ
Gerrit Eicker
Welt am Sonntag: World’s Best-Designed Newspaper
Welt am Sonntag (WamS) named world’s best-designed newspaper by Society for News Design (SND); http://tr.im/gBFx
Gerrit Eicker
Hype Cycle and Metaverses
The Gartner hype cycle for social virtual worlds: disillusionment trough? – http://tr.im/gBsk – via @fleep
Gerrit Eicker 19:37 on 23. February 2009 Permalink |
Edelman: “In Jeff’s world, companies speak directly with consumers, giving up control of product development, focusing on customer service instead of marketing/advertising, building strong relationships within communities of interest. Public relations actually plays a vital role in this new construct by making valuable information easily accessible and open for improvement. We provide big ideas that bring together constituencies (such as the Quaker Oats Substance) for action. We also offer advice to companies, encouraging them to take on the big issues of our day that inspire employees while offering new opportunities to make money. – So Jeff, will you reconsider your blanket condemnation and acknowledge that PR folks are at least better off than lawyers doomed to be ‘disintermediated, undercut and exposed’!”
Jarvis: “But perhaps there the possibility of creating a new kind of agency that is really is owned by the public – the people formerly known as consumers – that is so good as representing customers that companies gain credibility by working with it and paying attention to its precepts. That, I think, is what Doc Searls is trying to build with VRM: a platform for that new relationship. Is that the new agency? … What do you think? Can PR live by the ethos of the internet age: open, honest, transparent, collaborative? Is the inside-out agency possible? Or does the paycheck rule the relationship?“