Wikia: End of Search
Wikia Search comes to an end: 10.000 unique users a month only forced Wales to shut it down; http://tr.im/i2Sn
Updates from March, 2009 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
MySpace Local vs. Yelp
MySpace and Citysearch joined to start MySpace Local, a clear challenge to Yelp; http://tr.im/i2Pv
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Gerrit Eicker
Status.net: Hosted Laconica
http://Status.net is going to be a hosted, commercialised service for Laconica communities; http://tr.im/i1NA
Gerrit Eicker
Google Stops Video Ads
Google retires its video units feature because auf low impact on its AdSense network; http://tr.im/i1Kp
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Gerrit Eicker
TC: “Unsurprisingly, Google says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the ad unit itself but but the underlying content. Brand advertisers don’t want their names associated with random words spoken in videos. You simply cannot efficiently and consistently target ads based on three words in a video.”
Gerrit Eicker
Google Ventures, the long awaited venture capital fund of Google, finally opens its doors; http://tr.im/i1IC
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Gerrit Eicker
Google: “At its core, Google Ventures is charged with finding and helping to develop exceptional start-ups. We’ll be focusing on early stage investments across a diverse range of industries, including consumer Internet, software, clean-tech, bio-tech, health care and, no doubt, other areas we haven’t thought of yet. Central to our effort will be our fellow Googlers, whom we view as a critically important resource to help educate us about potential investments areas and evaluate specific companies.”
pC: “Google’s venture capital arm will have $100 million at its disposal in its first year, WSJ reports.”
TC: “Is this a good investor for your startup? The cache of having Google behind you is great for marketing. But if you think you have the next new Google-killer search idea, you may want to bake it a while before showing the technology to these guys.”
NYT: “Google Ventures has already made two investments: Silver Spring Networks, a company that makes technology to help manage electric grids, and Pixazza, which links online images with related products that can be purchased. Google declined to say how much it invested in those companies.”
SEL: “Perhaps anticipating questions about the timing, Miner’s and Maris’ announcement says the current economic downturn is an ‘ideal time’ to launch Google Ventures: ‘Economically, times are tough, but great ideas come when they will.‘”
Gerrit Eicker
Skype Mobile
Skype finally offers its own iPhone app and truly brings spectacular quality to VoIP-calls; http://tr.im/i1HP
Gerrit Eicker
IHT.com: a Redirect
http://IHT.com has disappeared finally, redirecting to an IHT-section at the NYT; http://tr.im/hYUO
Gerrit Eicker
Mac Buyer’s Guide
http://BuyersGuide.MacRumors.com provides recommendations on current Apple product cycles (a must bookmark).
Gerrit Eicker
Social Media vs. Search
The separation between search and social media is melting away – or: the history of online search; http://tr.im/hYs0
Gerrit Eicker
Skype: Going Mobile, Being Social
Skype, one of the social media winners, launches its own app for mobiles soon; http://tr.im/hYrJ – http://tr.im/hYrK
Gerrit Eicker 18:17 on 31. March 2009 Permalink |
TC: “Don’t be fooled – the reason for all this local content is to create premium ad space. Businesses will be able to use MySpace’s self service MyAds product to promote these pages. And more importantly, they can place an ad when someone is looking at the competitors or other local businesses. Expect national brands to advertise as well – Coors and Outback Steakhouse are initial sponsors of the site.”
Mashable: “MySpace’s seems easier to monetize on the surface (and the program already has a number of sponsors, including Outback), since all of the action happens on its site. But Facebook is all about data, and by knowing which sites you use outside of its walls, they can serve up more relevant advertising in the long-term. Both approaches represent a challenge to sites like Yelp that are essentially standalone.”