Facebook: a Social Ad Network
Schonfeld: Facebook Connect + Facebook Ads = A Social Ad Network; http://tr.im/gZPS
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 07:57 on 4. March 2009 Permalink |
TC: “The introduction of ads through Facebook Connect is an obvious way to expand revenues, and our sources say it is part of Sandberg’s larger efforts to do so. Just last month, as the statement notes, Facebook began testing ads for the first time on third-party application pages. It also introduced a commenting widget for sites that use Facebook Connect which expands the footprint of FB Connect on sites that install it. One can imagine other Facebook Connect apps, and even third-party apps, appearing on partner sites. The more real estate those apps take up, the more room there will be to insert an ad or two. … This is the next evolutionary step in online advertising. it is only a matter of when, not if, it will occur.“