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Gerrit Eicker 07:56 on 5. March 2009 Reply
Tags: .EN ( 2,987 ), Business ( 1,138 ), Citigroup, Credit Cards ( 4 ), Myspace ( 64 ), Social Media ( 1,022 ), Web ( 2,871 )   

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  Gerrit Eicker 07:57 on 5. March 2009 Permalink | Reply

  TC: “MySpace has the potential to make some cash from this partnership. Credit card companies pay businesses referral fees for signing up new cardholders and with MySpace’s 75-million-plus U.S. members, this could turn into a viable monetization plan if this is part of the agreement between Citi and MySpace (MySpace wouldn’t comment on the financial terms of the Citi partnership).”

  RWW: “This is MySpace, though. It’s got a lot going for it, but a ‘responsibility based’ MySpace credit card sounds like an Octuplet Mom co-branded condom to us. This just seems too far afield from the brand that made MySpace what it is and we expect the credit cards to be something that more people make jokes about than use.”

  Mashable: “This is a no-brainer for MySpace, as all they really need to do is supply their brand and collect referral fees from Citi. Of course, Citi might not be the best bank to be affiliated with at the moment, but for MySpace’s younger users who likely don’t have a long credit history, the card could be an attractive option for obtaining a bit of spending money. It’s also something I can’t see going over well with Facebook or Twitter users, but for MySpace, it’s money in the bank.“

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