Google Stops Video Ads
Google retires its video units feature because auf low impact on its AdSense network; http://tr.im/i1Kp
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Gerrit Eicker
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Gerrit Eicker 08:28 on 1. April 2009 Permalink |
TC: “Unsurprisingly, Google says it eliminated the video ads because of poor performance. It is difficult to figure out a sustainable ad model for video, which is why pre-rolls remain more common. But the problem with video ads may not be the ad unit itself but but the underlying content. Brand advertisers don’t want their names associated with random words spoken in videos. You simply cannot efficiently and consistently target ads based on three words in a video.”