Marketing to Marketers
Blackshaw believes that the future of marketing is about marketing to marketers; http://tr.im/hjR2
Updates from March, 2009 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Twitter: a Multi-purpose Social Technology?
Social technologies typically only do one or two things well: except of Twitter; http://tr.im/hhk4
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Gerrit Eicker
Google Behavioral Advertising
Google launches interest-based advertising, a form of behavioral targeting advertising; http://tr.im/hfg5
Gerrit Eicker
Wolfram Alpha
http://WolframAlpha.com, the computational knowledge engine starting in May, might hurt Google; http://tr.im/heBG
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Gerrit Eicker
Wolfram: “It’s going to be a website: wolframalpha.com. With one simple input field that gives access to a huge system, with trillions of pieces of curated data and millions of lines of algorithms.”
TC: “[Wolfram Alpha] doesn’t simply return documents that (might) contain the answers, like Google does, and it isn’t just a giant database of knowledge, like the Wikipedia. It doesn’t simply parse natural language and then use that to retrieve documents, like Powerset, for example. Instead, Wolfram Alpha actually computes the answers to a wide range of questions – like questions that have factual answers such as ‘What country is Timbuktu in?’ or ‘How many protons are in a hydrogen atom?’ or ‘What is the average rainfall in Seattle?’ – Think about that for a minute. It computes the answers. Wolfram Alpha doesn’t simply contain huge amounts of manually entered pairs of questions and answers, nor does it search for answers in a database of facts. Instead, it understands and then computes answers to certain kinds of questions. … Maybe Wolfram Alpha could even do a better job of retrieving documents than Google, for certain kinds of questions – by first understanding what you really want, then computing the answer, and then giving you links to documents that related to the answer. But even if it is never applied to document retrieval, I think it has the potential to play a leading role in all our daily lives – it could function like a kind of expert assistant, with all the facts and computational power in the world at our fingertips.”
Guardian: “Whatever the outcome of Wolfram’s audacious claims, however, his track record is strong. One of his previous creations, the computer program Mathematica, is now used by many scientists to help them with their work.”
MediaPost: “I’m not questioning Google’s motives here; it’s not trying to keep us dumb or make us dumber. Yet there’s a big difference between information retrieval and computation. All of the semantic engines I’ve seen so far focus on making retrieval better, while other engines try to change around the search results page as if it needs some kind of digital feng shui. Wolfram Alpha strikes me (one of the masses who hasn’t seen it yet) as solving a new problem. If it succeeds, congratulations, Mr. Wolfram, and thanks in advance. If it doesn’t, Wolfram is paving the way for others – perhaps even Google.”
VentureBeat: “I can’t wait to use this new engine. I remember when Powerset first emerged, making claims that it could use natural language to understand your questions, and generated a lot of hype. The company didn’t live up to the hype but at least offered a valuable contribution to the search engine field. Wolfram Alpha has the feel of something somewhat more realistic, because the magnitude of its task is so clearly obvious from the beginning, and because the founder concedes from the beginning this is a work in progress.“
Gerrit Eicker
Twitter is Real-time Search
Twitter is real-time search: capturing the latest fad is evident from its trends feature; http://tr.im/heB3
Gerrit Eicker
Paper is Just a Device
Bilton on sensors, smart content and the future of news: “Paper is just a device“; http://tr.im/heAd
Gerrit Eicker
Social Networking: Fundamental
Nielsen Online: Social networking has become a fundamental part of the global online experience; http://tr.im/hczm
Gerrit Eicker
Blogs, Authority, Measurement
Solis believes that blogs are losing their authority to the statusphere and need a new measurement; http://tr.im/hcxH
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Gerrit Eicker
TC: “However, a disruptive trend is already at play. While blogs are increasing in quantity, their authority–as currently measured by Technorati–is collectively losing influence. For instance, just last November, Technorati counted 32,493 links towards gadget blog Engadget’s ‘authority.’ Today, it counts half that amount (16,326). Even TechCrunch’s link authority as measured by Technorati is down by several thousand links, yet its relative position in the overall ranking (No. 3) hasn’t moved.”
Gerrit Eicker
Facebook: The New Organic Traffic Source?
Hitwise: Last year Facebook started becoming a bigger source of traffic than Google; http://tr.im/hc9n
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Gerrit Eicker
AdAge: “It all points to the growing power of content sharing; the question is how to harness that and what it means for the future of ‘search’ marketing. … Yared: ‘Soon the [search-engine marketing and search-engine optimization] spend will start to follow the eyeballs and transition from Google to social media.‘”
pC: “Much of the Facebook-driven traffic comes from links that members post via areas like ‘Notes’ and photos. If Facebook’s influence as a traffic source continues to rise, the next step would be to figure out how to monetize the traffic to those areas with paid search.“
Gerrit Eicker
Europe’s Net Neutrality
With more than 200 network operators in Europe the danger one could filter Net traffic is low; http://tr.im/h9HQ
Gerrit Eicker 15:06 on 11. March 2009 Permalink |
Mashable: “As far as Google goes, it’s a huge step for the company, whose profits are still largely tied to online advertising. They cannot afford to fail with this one, and therefore they’ve taken extra steps to make sure they address all possible privacy concerns, and keep publishers happy at the same time. If it works out well, Google will strengthen its position as the king of online advertising, and it’ll be a very hard task to take that crown away from them.”
AdAge: “It’s also the first big sign Google is integrating into its large AdSense network some of the technologies it picked up with its acquisition of DoubleClick. In December 2008 Google added DoubleClick cookies to AdSense ads, which was the turning point for being able to behaviorally target on Google. Cookies, a little piece of code that gets picked up and stored by a user’s browser, are how sellers and publishers collect information about where people have been on the web. ”
SEL: “As many of you know, Yahoo is big into display ads. Google is kind of new to this area and this may be considered Google’s big push into this area. This program does include both the display ad and text ad business, but is completely separate from search. That means, search history is not tied to these ads in any way. In addition, Google thinks they have ad advantage on the technology side. Bender told me Google has a lot of experience understanding the context of the page, plus they can use statistical algorithms to figure out the right frequency and recency and leverage based on buyer cycles. In addition, Bender told me, Google’s content network has a reach of 74% globally, according to comScore. Finally, Google is giving users control over the choice of the ads and privacy through the ad preferences area.”
TC: “Google knows that its interest-based targeting algorithms need a lot of work. Even if it can get just a small percentage of people to correct the algorithm, that data theoretically could be applied to other people with similar browsing patterns. Google gets to say that it is giving users more privacy and control, while collecting really valuable data that will help make its targeting more effective. In the online ad game, whoever can target the best can charge the most.”
NYT: “Google won’t notify users that it has begun to show them ads based on their behavior, but users who click on the “Ads By Google” link, which appears on thousands of Web pages, will be taken to a site where the technique is explained. There, they will also be able to tap into what Google calls the Ads Preferences Manager, to see and edit the ad categories that have been associated with their browser.”