Newspapers vs. Google: a Confused Relationship
Give me your traffic but don’t hurt my business! Newspapers are highly confused about Google, search; http://tr.im/iqpi
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 09:18 on 8. April 2009 Permalink |
NYT: “Google has long insisted that its use of snippets and headlines in Google News is legal. It also said Google News drove a huge amount of traffic to newspaper Web sites, which the publishers monetize through advertising. – Newspaper publishers do not want to cut off the traffic they get from Google’s search and news services and from other search engines. It is technologically simple for any newspaper Web site to keep content off Google and Google News, but few if any newspapers have chosen to do that. – Publishers do resent that the company, which recently began showing ads on Google News, is profiting from their content.”
pC [Schmidt, Google CEO]: “We’ve been careful not to bias it using our own judgment of trust because we’re never sure if we get it right. So we use complicated ranking signals, as they’re called, to determine rank and relevance. And we change them periodically, which drives everybody crazy, as or algorithms get better. … The usual problem is you’ve got somebody who really is very trustworthy, but they’re not as well-known and they compete against people who are better known, and they don’t – in their view – get high enough ranking. We have not come up with a way to algorithmically handle that in a coherent way.”
AdAge: “But if people are increasingly settling for headlines and blurbs summarizing most news stories, declining to click through to the original source, that’s up to them, [Schmidt] said. Google doesn’t want to condemn consumer behavior. ‘These are ultimately consumer businesses,’ he said, ‘and if you piss off enough of them, you ultimately won’t have any.’“
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