Advertising: Metrics vs. Impact « Wir sprechen Online.

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Gerrit Eicker 07:57 on 14. April 2009 Reply
Tags: .EN ( 2,987 ), Advertising ( 453 ), Impact ( 3 ), Marketing ( 866 ), Metrics ( 23 ), Quotes ( 584 ), Stats ( 128 ), Web ( 2,871 )
Advertising: Metrics vs. Impact
Chandratillake on ads: “Metrics-driven creative is an insufficient means to measure impact“; http://tr.im/iM7l
Measuring Online Advertising « Wir sprechen Online. is discussing. Toggle Comments
- Measuring Online Advertising « Wir sprechen Online. 16:51 on 18. May 2009 Permalink | Reply
  
  [...] (260), Sales (35), Web (1,053) Frolich: “You are not advertising for clicks [but to] to sell me stuff or change perception“; http://tr.im/lF1O [...]
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