Wir sprechen Online.

Updates from April, 2009 Toggle Comment Threads | Keyboard Shortcuts

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  Gerrit Eicker 18:22 on 25. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), Facebook ( 565 ), Media ( 563 ), Myspace ( 63 ), Social Media ( 1,011 ), Social Networking ( 528 ), Web ( 2,850 )   

  Facebook vs. MySpace 

  Facebook attracted more than twice as many visitors in the month of March as arch-rival MySpace; http://tr.im/jH3v  

  Facebook vs. MySpace « Wir sprechen Online. is discussing. Toggle Comments

   

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  Gerrit Eicker 18:19 on 25. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), Advertising ( 450 ), Billboards, Marketing ( 860 ), Naked Pizza, Sales ( 116 ), Twitter ( 625 ), Web ( 2,850 )   

  Don’t Call: Just Twitter 

  Naked Pizza replaced its call for delivery billboard in favor of its Twitter @NakedPizza handle; http://tr.im/jH2B  
   
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  Gerrit Eicker 18:08 on 25. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), Amazon ( 93 ), Consumers ( 113 ), eBooks ( 123 ), eReaders ( 85 ), Kindle ( 59 ), Nethnology ( 814 ), Web ( 2,850 )   

  Kindle: a Statement 

  Nelson: “If you’re going to pay ($359 for a Kindle), you’re giving a statement that you like to read“; http://tr.im/jGZM  

  Gerrit Eicker, and Martin Seibert are discussing. Toggle Comments

   
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    Martin Seibert 15:25 on 26. April 2009 Permalink | Reply

    When will Germans will be able to give such a statement?

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      Gerrit Eicker 15:58 on 26. April 2009 Permalink | Reply

      Very good question. No idea what Amazon is waiting for.

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  Gerrit Eicker 16:57 on 25. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), Advertising ( 450 ), Branding ( 184 ), Brands ( 193 ), Business ( 1,133 ), Direct Response ( 3 ), Marketing ( 860 ), Web ( 2,850 )   

  Branding vs. Direct Response Advertising 

  Fulgoni, comScore, fortifies the relevance of branding vs. direct response advertising on the web; http://tr.im/jGNF  

  Online Advertising: Creative Renaissance « Wir sprechen Online., and Gerrit Eicker are discussing. Toggle Comments

   
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    Gerrit Eicker 16:58 on 25. April 2009 Permalink | Reply

    Fulgoni: “In my mind, the two strategies differ fundamentally in how they view ‘time to purchase’. Direct response ads aim at closing a sale or a transaction right here and now. Branding, on the other hand, means investing ad money in building brand equity, which is to say, establishing a brand’s value proposition in the minds of consumers. The return from that investment is probably not going to occur immediately. It may take weeks, months or even years. … At comScore, we try to do our part. For example, we’ve now conducted hundreds of online advertising effectiveness studies, a good portion of them focused on measuring branding effects. We’ve demonstrated the ability of display campaigns to increase brand awareness, brand favorability, purchase intent and sales – both online and offline. We’ve shown that display campaigns – whether consisting of banners, rich media or video formats – set up the consumer to be more receptive to search advertising.“

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  Gerrit Eicker 11:55 on 25. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), Business ( 1,133 ), Careers ( 2 ), Kiva ( 57 ), Metrics ( 23 ), Organisation ( 398 ), Quotes ( 584 ), Society ( 211 ), Success, Web ( 2,850 )   

  Success 

  Kiva President Premal Shah on careers: “‘Success’ is an intensely personal metric“; http://tr.im/jGbF  
   
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  Gerrit Eicker 11:19 on 25. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), BeFAIRY, Business Models ( 65 ), Gadgets ( 26 ), IT ( 1,738 ), Keys, Lost-property Office, Net ( 2,323 ), Services ( 21 ), Web ( 2,850 )   

  BeFAIRY: the perfect, anonym lost-property office on the web for keys, gadgets … or even your dog; http://tr.im/jG6u  
   
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  Gerrit Eicker 08:03 on 23. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), Flaptor, Microblogging ( 263 ), Micromedia ( 16 ), Net ( 2,323 ), Search ( 301 ), Twazzup ( 2 ), Tweefind ( 2 ), Tweetzi, Twitter ( 625 ), Twitter Search ( 5 ), Twittersearch, Web ( 2,850 )   

  How to Search Twitter? 

  Mashable compares Twitter Search with: Twazzup, Tweetzi, Tweefind, Twittersearch, Flaptor; http://tr.im/ju8e  

  Topsy « Wir sprechen Online. is discussing. Toggle Comments

   
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  Gerrit Eicker 07:32 on 23. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), Business ( 1,133 ), Content ( 165 ), France Telecom, Mobile ( 270 ), Orange, Web ( 2,850 ), Wikipedia ( 44 ), Wikis ( 98 )   

  Orange Goes Wikipedia 

  France Telecom provides Wikipedia content through co-branded channels on Orange‘s mobiles and sites; http://tr.im/ju50  
   
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  Gerrit Eicker 07:23 on 23. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), Advertising ( 450 ), Budgets ( 3 ), Business ( 1,133 ), EIAA, Europe ( 30 ), Marketing ( 860 ), Net ( 2,323 ), Web ( 2,850 )   

  Online: a More Central Role in Europe 

  EIAA: Online is playing a more central role in overall European ad strategies, budgets are climbing; http://tr.im/ju32  
   
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  Gerrit Eicker 17:12 on 22. April 2009 Permalink | Reply
  Tags: .EN ( 2,967 ), Net ( 2,323 ), Qwitter, Social Media ( 1,011 ), Tools ( 38 ), Twitter ( 625 ), Twitter Followers ( 20 ), Web ( 2,850 )   

  Qwitter 

  http://UseQwitter.com is catching Twitter quitters: simply add account name and eMail-address.