OpenX Market
OpenX launches the groundbreaking OpenX Market, the first simple and neutral advertising platform; http://tr.im/j1Ff
Updates from April, 2009 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
300,000 Kindle 2s?
TechCrunch: “Approximately 300,000 of the Kindle 2s have been shipped to date”; http://tr.im/j1C5
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Gerrit Eicker
Recession Has Hit Google
Recession has hit Google: 1st quarter over quarter decline in ad revenue, still 6% up year over year; http://tr.im/j1xD
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Gerrit Eicker
AdAge: “‘Google is absolutely feeling the impact,’ CEO Eric Schmidt said today. ‘Users are still searching, but they’re buying less. That means ads are converting less. There’s more window and comparison shopping, and they’re purchasing lower-priced goods. In other words, consumers are doing the right thing.’ He said the key for Google is to continue to preach the return it delivers, and manage its own expenses and bottom line. The search giant continued to grow its cash flow and ended the quarter with $17.8 billion cash in the bank.”
pC: “The company posted net income of $1.42 billion ($5.16 per share), up 8 percent from the $1.31 billion ($4.84 per share) recorded during the same period a year ago. Revenue for the quarter increased 10 percent to $4.07 billion, from $3.7 billion, excluding traffic acquisition costs.”
NYT: “‘Clearly the upside came from severe cost controls,’ said Christa Quarles, an analyst with Thomas Weisel Partners. Ms. Quarles said that capital expenditures, which include spending on data centers, have plummeted to $263 million, from $846 million in the first quarter of 2008. ‘They’ve been doing a lot of data center efficiency and consolidation,’ Ms. Quarles said.”
SEL: “(SVP Jonathan Rosenberg) added that Google was going to focus more on display advertising. Google was going to try to overcome some of the fragmentation in the online display market. Google wants to “turn a complex process into something simpler.’ He added, ‘We want to make display as relevant to users as search is,’ which was followed by a mention of Interest-based ads as instrumental in that process.”
pC: “Schmidt said that (Twitter) proved that ‘innovation is alive and well’ in Silicon Valley. ‘Without commenting specifically about Twitter … you could imagine that … it could be a channel for product information, marketing information, real-time information for which you can hang advertising products, whether it’s a text ad or a video ad or so forth off of it … It strikes me that’s a logical strategy for them to pursue and something that we would be very happy to pursue with them and all other players in that space.‘ Google has been rumored to be in discussions with Twitter about some sort of partnership.”
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Gerrit Eicker
Oprah Winfrey Goes Twitter
Twitter is going to explode today: Oprah Winfrey joined (@oprah) and dedicates a show to Twitter; http://tr.im/j1tP
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Gerrit Eicker
NYT: “Oprah’s blessing will surely send traffic to the stratosphere as a flood of new people discover the microblogging service. It will also test the service’s ability to handle the increased traffic – just imagine if Oprah logs on and gets the famous Fail Whale indicating that the Twitter service is overloaded.”
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Gerrit Eicker
Tweetie Goes Mac
Atebis, maker of Tweetie, the Twitter client for iPhones, announced to bring Tweetie to the Mac; http://tr.im/j1sC
Gerrit Eicker
Facebook Conquers Europe
comScore: Facebook conquers Europe with triple-digit growth. Only Germany, Russia, Portugal resist; http://tr.im/iWuc
Gerrit Eicker
Digg Changes DiggBar
Digg changes DiggBar: users who are not logged into Digg will not see the controversial toolbar; http://tr.im/iWrf
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Gerrit Eicker
TC: “With the DiggBar now doing 301 redirects for non logged-in users, Quinn says that the Digg-shortened URLs will not appear in the major search engines. … We’ll be interested to hear what Danny Sullivan and other SEO experts have to say about these latest changes. Early reactions from others who were opposed seem pretty favorable.”
Sullivan: “I have mixed feelings. Showing a frame to only logged-in users seems like a fair compromise. There’s no doubt that for some Digg users, the framebar is useful. It’s also easier for them to use than downloading a separate toolbar (though Kevin said Digg still plans to improve and promote its toolbar).”
Mashable: “Considering that publishers who despise the DiggBar have already developed ways to block it, Digg might be moving too swiftly to answer a few critics at the cost of users who could actually benefit from the product. Not to mention, it’ll be a blow to the considerable activity increases that Digg was seeing thanks to DiggBar. – As a matter of disclosure, a side project of mine (BurnURL (BurnURL reviews)) does some similar things to DiggBar and has been the subject of similar criticism. ”
RWW: “Digg also announced that an astonishing 45% of all the activity on Digg is now happening on the DiggBar, and 25% of all DiggBar users are using the toolbar to discover new content by looking at related stories. According to John Quinn, only a very small number of Digg users have disabled the toolbar.”
Gerrit Eicker
Fluid Social brings Facebook chat and status updates to shops for more interactive product pages; http://tr.im/iWmm
Gerrit Eicker
1,000,000 Followers?
The 1 million Dollar, no, followers race seems to drive a lot of extra-attention to Twitter; http://tr.im/iWhT
Gerrit Eicker
Twitter: Sponsored Definition
Twitter seems to have decided to start charging for companies to promote in its new definition area; http://tr.im/iWdw
Gerrit Eicker 09:40 on 17. April 2009 Permalink |
OpenX: “OpenX Market is designed to help publishers maximize revenue and to help advertisers much more easily reach their target audiences across large numbers of publishers. Publishers can easily route any or all of their ad impressions into the OpenX Market through tools now completely integrated into OpenX Ad Server. Publishers define a minimum “floor” price for their ad impressions. OpenX Market then runs a real-time auction for each impression. If the winning bid from the auction is higher than the publisher-set minimum price, the higher paying ad is served and the publisher makes more money. If the winning bid is less, the publisher’s original ad runs. The entire approach is designed to maximize publisher revenue with zero risk. Advertisers benefit by having a simple way to buy across the potentially enormous pool of primary inventory available from OpenX’s publisher base.”
TC: “It seems like a win-win for the publisher, since you have the ability to shoot for a higher paying ad without risking a total loss of money. If the higher bid doesn’t attract any advertisers, you are still able to fall back to your existing ad. The incentive for advertisers is that they have access to OpenX’s large pool of publisher inventory and ad space. OpenX’s has a publisher base of more than 150,000 websites that flows more than 300 billion impressions through the company’s software. OpenX publishers as well as non-OpenX publishers are invited to participate in the market. Advertisers can also set targeting parameters to find the best space that suits their needs, including user frequency, contextual categories, and technical/browser settings.”