Twitter: It’s a Worm, Not a Bunny!
On a weekend normally reserved for bunnies, a worm took center stage on Twitter; http://tr.im/iHLI
Updates from April, 2009 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Measuring ROI in Social Media
Measuring ROI in social media is a challenge: a new case study says measurement is possible; http://tr.im/iHKz
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Gerrit Eicker
Classified Ad Sites Grow
Hitwise: 84% of growth in the share of Web site visits is going to classified ad sites; http://tr.im/iHJM
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Gerrit Eicker
News Oversupply
Carr: “The essential problem facing the online news business is oversupply“; http://tr.im/iHG5
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Gerrit Eicker
Hypermediation
Carr: “The Web didn’t kill mediators. It made them stronger. … The reality … is hypermediation“; http://tr.im/iHG5
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Gerrit Eicker
Tweenbots
http://Tweenbots.com are human-dependent robots that navigate the city with the help of pedestrians they encounter.
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Gerrit Eicker
Be a Magpie
Who is lying and who is buying on Twitter? http://Be-a-Magpie.com, an ad network for Twitter; http://tr.im/iBYp
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Gerrit Eicker
Push Notifications
Apple finally turns on push notifications for developer testing: a great benefit for many iPhone apps; http://tr.im/iABA
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Gerrit Eicker
How to Shorten URLs?
Despite all problems in using URL shortening services: on a pragmatic level we need the right choice: http://tr.im/iAw8
Gerrit Eicker
DiggBar: We Do Not Hurt SEO
The DiggBar and URL shortening services discussion goes on: Digg believes they do not hurt SEO; http://tr.im/iAt1
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Gerrit Eicker
Digg: “Prior to launching the DiggBar, we reached out to Google and SEO experts to ensure we adhered to the leading best practices, as we framed and linked directly to source content via the DiggBar. This process involved gathering feedback from publishers to ensure the execution was as content-provider-friendly as possible. We took several steps to ensure that search engines continue to count the original source, versus registering the DiggBar as new content. We include only links to the source URLs on Digg pages to allow spiders to see the unmodified links to source sites. These links are overwritten to short URLs in JavaScript for users who have this preference.”
TC: “So crisis averted: the link structure of the Web remains intact. Whew, now I can go back to using the Diggbar. And I won’t be alone. Quinn also notes that since the launch of the Diggbar, ‘We’ve seen a 20% lift in unique visitors and many content providers have experienced similar traffic bumps this past week.’ If the Diggbar can do that consistently going forward, nobody is going to be complaining about it anymore – even if URL shorteners are still evil. – Update: Maybe the crisis hasn’t been averted. Some serious questions are still being raised, lots of people think that apart from the URL redirect issue framing Websites is evil in and of itself. John Gruber at Daring Fireball is so mad that he released this code to block the Diggbar from any site.”
3DM: “Before the DiggBar, (and with legit shortening services) all those links would point to your url. Now, a large percentage of them are going to be links pointing to a page on Digg. Now if you are Yahoo, CNN, or the BBC, that isn’t really going to matter much. You don’t have to spend time thinking about building link equity, because you already have it. However, if you are a newer site struggling to build trusted link equity in the current black hole environment we live in, the mass adoption of the DiggBar is a serious issue. – I will be advising all clients to add some frame busting code to their sites so the DiggBar won’t work for the simple reason that regarless which scenario is accurate, they are both equally wrong.”
Mashable: “Yes, the fact that you now have to click twice to get the real link out of Digg (or thrice, if you read Digg’s feed in an RSS reader) may be annoying to some users (you can turn it off; most users won’t bother, though). But, long term it’ll bring tons of traffic to Digg and probably make it the one of the biggest URL shorteners out there. Out of all the little changes, additions and tweaks Digg has done in the past couple of years (and there’s been a lot of them), DiggBar might prove to be the most important one.”
Nashville search engine optimization
Digg is always been the best place for more traffic. This new feature will make it even the best.
Gerrit Eicker 09:12 on 13. April 2009 Permalink |
Carr: “Once the news business reduces supply, it can begin to consolidate traffic, which in turn consolidates ad revenues and, not least, opens opportunities to charge subscription fees of one sort or another – opportunities that today, given the structure of the industry, seem impossible. With less supply, the supplier gains market power at the expense of the middleman. – The fundamental problem facing the news business today does not lie in Google’s search engine. It lies in the structure of the news business itself.“