TC: “Now, there have been ways to import your mail archive into Gmail through other routes, but for the average computer user these were both too confusing and time consuming to be considered viable options. Now things are as easy as entering your other mail service’s password and letting Gmail go to work over the next 24-48 hours, importing all of your Email and contacts. It’s making a once frustrating process nearly painless, and it’s going to attract new users in droves.”

Mashable: “The only downside to today’s news is that Google Apps users – businesses and educational institutions – won’t get the new import options. Still, this is a welcome addition to the Gmail service that we know many of you have been wanting for years.”