Bing!?
AdAge: Microsoft to start a $80 to $100 million campaign for its search engine relaunch Bing; http://tr.im/mj1v
-
Gerrit Eicker
Reply
-
eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
We speak Online. Follow us to relevant news focusing the Web. [RSS, Contact]
Gerrit Eicker 08:00 on 25. May 2009 Permalink |
AdAge: “People with knowledge of the planned push said the ads won’t go after Google, or Yahoo for that matter, by name. Instead, they’ll focus on planting the idea that today’s search engines don’t work as well as consumers previously thought by asking them whether search (aka Google) really solves their problems. That, Microsoft is hoping, will give consumers a reason to consider switching search engines, which, of course, is one of Bing’s biggest challenges.”
Mashable: “Microsoft has enjoyed success with recent ad campaigns: the ‘Laptop Hunters’ ads have lowered young people’s value perception of the Apple brand while increasing the perception that PCs offer good value, AdAge reported previously. This hit, however, followed a major flop with Microsoft’s ‘Seinfeld’ ads. – And yet the Laptop Hunter ads highlighted Apple’s weakness at a time of economic struggle: Apple products are indeed more expensive (although Mac supporters would argue that they still offer greater value). By contrast, to make the case that Microsoft’s new search engine is somehow better than Google – a feat they’re unlikely to achieve any time soon – is essentially misinformation.”
Inquisitr: “While much of the opinion about the Bing name has been pretty mixed from what I have read all I can say is that it is one of the stupidest names that Microsoft could have come up, well maybe not the stupidest but pretty close. … Even with a killer search platform Microsoft has forgotten the most important thing – Google owns the culture. It owns the verb. How often have you seen someone write ‘I googled you last night’, or said ‘I’ll google that for you and get right back’. Google has become the search language verb. From pretty well primary school right through to the grave Google has become the defacto word for search. … Are you gonna tell someone that you binged them to find out who they were?“
Gerrit Eicker 17:59 on 25. May 2009 Permalink |
RWW: “Microsoft won’t be able to claim that Google is too expensive to use (as it does about Mac computers), it probably couldn’t claim that Google is hard to use or ugly. It could provide examples of Google search results that don’t seem intuitive or accurate, but I know I at least am quite satisfied with Google’s results day in and day out.”
SEL: “Classification of search results. For this query on Taylor Swift, you can drill in and focus results about her that are just about her songs, lyrics, music, vidoes and so on. How good this focusing in is uncertain, as I can’t actually drill down. – This type of classification or ‘drill down’ into results isn’t new. It’s years old, tried by players such as Clusty, not to mention Google offer types of refinement right now plus Yahoo talked about this type of task-based refinement being in the works.“
Gerrit Eicker 07:45 on 26. May 2009 Permalink |
VB: “To convince Google users to try another brand of search, especially from perpetually uncool Microsoft, JWT’s new creative staff will need not only to differentiate Bing from Google, but to find a flaw in Google’s brand armor that can be cracked open. – It’s not impossible. AdAge reports that Microsoft’s recent ‘I’m a PC’ ads, which directly targeted Apple, have damaged Apple’s value perception among the kind of young adults who buy Macs. But Apple had a conspicuous weakness: High prices during a frightening recession. It’ll be interesting to see how JWT answers the question: What’s Google’s fatal flaw?“
Bing, Bing, Bing! « Wir sprechen Online. 19:22 on 28. May 2009 Permalink |
[...] Net (758), Nethnology (188), Search (107), Web (1,085) Microsoft reveals its new search engine Bing and released a promotional site for a first sight; http://tr.im/mH3o [...]
Bing is Live! « Wir sprechen Online. 08:21 on 1. June 2009 Permalink |
[...] Google (194), IT (525), Microsoft (30), Net (764), Search (108), Web (1,092) http://Bing.com is already live on a preview site: fast, accurate, interesting, competitive; http://tr.im/n0E0 [...]
Bing: a Mayfly? « Wir sprechen Online. 06:50 on 8. June 2009 Permalink |
[...] Media (208), Net (784), Nethnology (194), Reach (2), Search (114), Web (1,113) Bing started in early June, but current stats indicate that it might go the way of a late mayfly; http://tr.im/nKdC [...]