Binghoo
AdAge: Bing will become the default search engine on Yahoo; http://tr.im/uxtV – Update: The official press release: http://tr.im/uA7v
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 15:13 on 29. July 2009 Permalink |
Yahoo and Microsoft: “In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers.”
pC: “The 18-month Microsoft-Yahoo saga finally enters a productive phase (regulators willing) with a 10-year global search and advertising sales pact between the two companies. The deal, much of which has already been reported, was announced formally before U.S. markets opened. Yahoo estimates that the deal will improve its annual operating income by about $500 million. The companies hope they will be able to close the deal in early 2010; Yahoo’s transition to Bing, which will be the exclusive search engine, would start about three months after close.”
TC: “As expected, Microsoft will power Yahoo Search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ advertisers. – This will have major repercussions for the online advertising industry, where both Microsoft and Yahoo are strongholds and carry a lot of weight. Likely, it will take months if not years to align these important businesses. As Yahoo CEO Carol Bartz indicated in the press release, on the flip side advertisers and publishers would benefit significantly from a unified platform and the promise of scalability allround. I believe this is indeed the core of being able to compete with both companies’ dominant rival, Google.”
NYT: “Together, Microsoft, the No. 3 provider of search, and Yahoo, No. 2, will have about 28 percent of search traffic in the United States. Even so, the partnership will still trail well behind Google, which holds about two thirds of the market.In statementbefore a morning conference call, Steven A. Ballmer, Microsoft’s chief executive, said, ‘Through this agreement with Yahoo, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company.’”
CE: “The deal between Microsoft and Yahoo is very good for the paid search community. It creates a viable #2 competitor with enough market share to matter and a single API for developers to exploit. And Yahoo gets a few dollars for their retirement fund. … Enabling very weak competition to become marginally viable doesn’t hurt Google in the short run. The fear of actual competition and even market share loss could very well spur the very smart folks at Google on to deliver even better stuff faster, as competition always does. So in the short and medium terms I’d say this is good for Google (and helps get the Gov’t monkey off their back for a while). In the long run, I’d still bet on Google but Microsoft does have a lot of money and know how to compete.”
ClickZ: “The next step for Microsoft and Yahoo is to gain regulatory approval for their partnership. To soothe concerns of privacy groups and legislators, Yahoo and Microsoft emphasized any user data shared between them would be restricted to that necessary to optimize the search platform. That raised a question about whether Yahoo will continue to use search data to support its behavioral targeting efforts, as has long been its practice.”
heise: “Ob sich diese Hoffnungen erfüllen, darüber gibt es geteilte Einschätzungen. Schon beim Versuch von Microsoft, Yahoo zu übernehmen, zweifelte man an den Erfolgsaussichten gegen den Platzhirschen Google. … Die jetzt vereinbarte Kooperation dürfte teilweise auf ähnliche Skepsis stoßen. Andererseits aber entsteht erstmals für viele Anzeigenkunden eine ernsthafte Alternative zum Google-Imperium. Und die ersten Erfahrungen mit Microsofts Suchmaschine Bing zeigen, dass der Sofwarekonzern doch dazugelernt hat. So sprachen erste Analysten am heutigen Mittwochvormittag, bevor der Deal offiziell verkündet wurde, bereits davon, dass Google nun doch besorgt sein müsse.”
Gerrit Eicker 10:06 on 30. July 2009 Permalink |
Calacanis: “Yahoo committed seppuku today. – The once proud warrior of the internet space laid down its sword, knelt at the feet of Microsoft and gutted itself today. There was no honor in this death, it was one brought by the shame of losing to Google and a lack of faith in one’s ability to compete in the space they created. To be clear, Yahoo didn’t need to do this deal, Microsoft did. Ultimately Yahoo will look back at this moment as the second–and perhaps fatal–mistake in their epic history.”
NYT: “The new search and advertising partnership between Microsoft and Yahoo is all about combating the market power of mighty Google. – So why won’t Microsoft or Yahoo actually utter the name of their enemy?”
NYT: “Google, at least so far, does not appear poised to oppose the deal. ‘There has traditionally been a lot of competition online, and our experience is that competition brings about great things for users,’ a Google spokesman, Adam Kovacevich, said in a statement. ‘We’re interested to learn more about the deal.’”
Mashable: “Microsoft is unleashing its full arsenal of engineers, finances, resources, partnerships, and cunning in its push to bring Google back to earth. They have made a multi-billion dollar bet with Bing and the Yahoo search deal, so you can bet Microsoft will do all it must to get a positive return. … Will it work? While we still believe Google’s not going anywhere, you never know what can happen when two titans go to all-out war. It fosters innovation, opens up the door to innovative startups, and keeps big corporations on their toes. Google’s needed a legitimate competitor for years. We finally have one, even if it’s made up of many complicated parts.”
Hitwise: “Two weeks ago we posted about the potential deal between Microsoft and Yahoo! . Now that the deal is official, the latest search numbers tell us that Google has 70.6% of all U.S. query volume while the combined Bing and Yahoo! Search now comprise 26% of all U.S. searches, leaving only 3.4% for the other 54 engines that we track in search share (1,465 search engines that we track in market share of visits). More data to follow tomorrow.”
pC: “Why Microsoft Appears To Have Gotten The Better End Of The Search Deal”
AdAge: “Overall, however, the consensus is that this is a net positive for marketers. ‘Anything that creates a credible platform and more innovation in search is going to be good for consumers and, therefore, good for advertisers,’ said David Kenny, CEO of Publicis unit VivaKi.”
Martin Seibert 00:46 on 30. July 2009 Permalink |
Saugeile Aufstellung. Tweeted: http://twitter.com/martinseibert/status/2918505255
Gerrit Eicker 09:13 on 30. July 2009 Permalink |
Merci bien. Diese Extrasammlungen lohnen sich aber tatsächlich nur dann, wenn ein Thema sehr wichtig ist oder sehr kontrovers diskutiert wird; ansonsten reicht ja üblicherweise ein einziger Link.
Ballmer: Nobody Gets It « Wir sprechen Online. 09:51 on 31. July 2009 Permalink |
[...] (946), Paid Search (2), Search (125), Web (1,301), Yahoo (34) Ballmer, Microsoft, defends the Binghoo deal to be as great for Yahoo: Nobody gets it; http://tr.im/uSth [...]
Binghoo: 13% of Revenue Only? « Wir sprechen Online. 10:14 on 31. July 2009 Permalink |
[...] (38), Net (948), Paid Search (3), Quotes (284), Search (126), Web (1,303), Yahoo (35) Blodget: Binghoo will process 30% of search queries, but will only generate 13% of the revenue; http://tr.im/uSzA [...]
Binghoo: Unwinnable War « Wir sprechen Online. 10:17 on 3. August 2009 Permalink |
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Binghoo vs. Google « Wir sprechen Online. 08:11 on 15. August 2009 Permalink |
[...] Nethnology (259), Reach (13), Search (130), Stats (55), Web (1,360) The gap between Google and Binghoo may be smaller than intended: searcher penetration is 73 vs. 84%; http://bit.ly/gdH31 [...]
Binghoo Ante Portas « Wir sprechen Online. 07:44 on 9. July 2010 Permalink |
[...] Ante Portas Are you ready for Binghoo? The first phase of the Microsoft-Yahoo search alliance starts next month; http://j.mp/d8g6ye [...]