Twitter is Underhyped
Scoble: Twitter is underhyped. Twitter has taken over the business world. Businesses see real ROI; http://bit.ly/fUbYX
Updates from August, 2009 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Wikipedia Hires a Consultant
Eugene Kim, Blue Oxen Associates, has been hired to come up with a strategic plan for Wikipedia; http://bit.ly/17G0ao
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Gerrit Eicker
The Obama Brand
After 200 days in presidency, VanAuken reviews his fresh poll on the Obama brand; http://bit.ly/2eHT4
Gerrit Eicker
Facebook Pages vs. Facebook Groups
Randi Zuckerberg: Relying on groups, which have been available longer [than pages], is a mistake; http://bit.ly/Nw50L
Gerrit Eicker
Lotus Connections
IBM adds news feeds of activity, richer personal profiles, and: wikis to Lotus Connections; http://bit.ly/lJNYQ
Gerrit Eicker
Copy vs. Content
Fortin: Getting a lot of traffic but a poor response? Well, if content is king, copy is the castle; http://bit.ly/Rhhsz
Gerrit Eicker
Politico
Four old-media veterans may have solved the future of news with http://Politico.com; http://bit.ly/2Oi3w (via @heinz)
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Gerrit Eicker
VF: “It is often entirely undifferentiated news. The minor mixed with the game-changing. Since Allen is as close as you can get to real time itself, there is almost no filter. Since his goal is as close to 100 percent detail as possible, there is almost no distinction between the ordinary and the noteworthy. So, in that sense, he isn’t the news. Indeed, what he gathers is not really news. Instead, it’s something near the totality of available information. – It isn’t writing either. That implies a series of choices, of shaping and weighing. This is typing. Amassing. Collecting. Channeling. It comes in to Allen; it comes out of Allen. A perfect machine. Reading “Playbook” is as close as you can come on a Washington morning to knowing everything. That’s part of the Politico strategy—to own the Washington morning.”
Gerrit Eicker
Augmented Reality Gets Real
Paris Metro, Yelp, London Buses are the spearhead of augmented reality apps for the iPhone; http://bit.ly/QgIci
Gerrit Eicker
Facebook: Revised iPhone App
Facebook 3.0 offers a glimpse of future of communications, distribution and consumption of media; http://bit.ly/3xcTy2
Gerrit Eicker
Social Marketing: jetzt auch in der Welt
Auch Die Welt erkennt den Wert von Blogs, Social Networks, Social Media im Marketing; http://bit.ly/3W9Ecs
WSJ: “Nonprofit organizations seeking to harness Facebook can get the most bang for their buck by using fan pages in addition to groups, streamlining their app usage and livening things up, one of its marketing execs said Friday. – Pages operate like profiles for organizations or businesses, can only be created by official representatives and can add applications, while groups are unofficial and can be created by any user. Relying on groups, which have been available longer, is one of the biggest mistakes nonprofits make, said Randi Zuckerberg, who works on marketing and nonprofit initiatives and is co-founder Mark Zuckerberg’s sister. ‘You lose a lot of the incredible viral power.’”
Mashable: “Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.”
SEJ: “Pages are generally better for a long-term relationships with your fans, readers or customers. – Groups are generally better for hosting a (quick) active discussion and attracting quick attention.”
Haydon: “Facebook Pages: Create a presence for a business, brand or non-profit on Facebook. – Facebook Groups: Organize a group of people around a common issue or interest. – Facebook Profiles: Create a home base on the web for individuals to express themselves and connect with others.”