Mashable: “Groups are great for organizing on a personal level and for smaller scale interaction around a cause. Pages are better for brands, businesses, bands, movies, or celebrities who want to interact with their fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5,000 friend cap.”

SEJ: “Pages are generally better for a long-term relationships with your fans, readers or customers. – Groups are generally better for hosting a (quick) active discussion and attracting quick attention.”

Haydon: “Facebook Pages: Create a presence for a business, brand or non-profit on Facebook. – Facebook Groups: Organize a group of people around a common issue or interest. – Facebook Profiles: Create a home base on the web for individuals to express themselves and connect with others.”