Forget the Click « Wir sprechen Online.

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Gerrit Eicker 17:28 on 27. October 2009 Reply
Tags: .EN ( 2,435 ), Advertising ( 352 ), Business ( 814 ), CTR ( 2 ), Display Advertising ( 23 ), IT ( 1,261 ), Marketing ( 646 ), Measurement ( 25 ), Media ( 426 ), Media Spend, Metrics ( 14 ), Net ( 1,796 ), Nethnology ( 544 ), View-through ( 2 ), VTR ( 2 ), Web ( 2,248 )

Forget the Click

Shaw: Forget the click. How the click-through metric is holding back digital media spend; http://j.mp/qfhK5

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