Google Friend Connect
Personalize your website experience: Google Friend Connect personalises newsletters, content, ads; http://j.mp/2KJseF
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 20:16 on 4. November 2009 Permalink |
Google: “Visitors to your site can get to know each other better by sharing details about themselves that are relevant to the site they’re on. As a site owner, you can help them do this by visiting the new ‘Interests’ section of your Friend Connect account, where you can add site-relevant questions that people can answer when joining your website or via the poll gadget. … We’ve also added the ability for people to send private messages to each other. … And as with any data you collect on Friend Connect, you can use open export tools and APIs to integrate this information with any other systems you might use. … The ice-breaking isn’t limited to your visitors; you’ll learn more about them too. The interests people share make it possible for you to create a more personalized experience on your website in a number of ways: send custom newsletters … personalized content gadget … Google ads”
TC: “There are actually a number of new or tweaked features in Friend Connect, but the overall gist of the changes is that they will allow site owners to offer a more personalized social experience to their visitors, while making it easier for visitors to connect with each other. … But from a social perspective, this is really about using all of this data to build out Google’s social layer. With it, Google can do things like build different social profiles for you on different sites (depending on that site’s content). The goal with that is to encourage users to interact more – you know, like on a social network, like the one that has the rival connect product and 300 million users. … So will this shift mindshare away from Facebook Connect and towards Friend Connect as the important social layer for the web? Not if Facebook has its way with the new Open Graph API in the works. Still, Friend Connect is no slouch. In the 10 months since it officially launched, there are now 9 million sites with it implemented in some way.”
RWW: “As Mussie Shore, Google’s product manager for the Friend Connect project, told us yesterday, Google wants to make it easier for site owners to engage their community. Friend Connect, which launched in December 2008, is currently in use on over 9 million sites. 2 new users join a GFC-enabled site every second. According to Shore, small communities with between 1,000 and 5,000 members represent the sweet spot for Friend Connect.”
NW: “In totality, Google is launching a number of small upgrades that in aggregate add a much greater depth to Friend Connect. The service is already massively popular, and these upgrades will only add to the draw of the service. If you have not already, get ready to be a user on Friend Connect quickly. – Friend Connect seems to be the anti-Facebook. Instead of doing all the aggregation from external points to one central dumping point, Friend Connect wants to keep your presences separate, based on niche content. I have a suspicion that both have a space, and a future online.“
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