Hitwise: “Rupert Murdoch made an interesting statement in a Sky News interview today, when asked about news content available through search engines such as Google, Murdoch says he would consider blocking Google from indexing News Corp.’s news websites such as the Wall Street Journal. Of course it would naturally follow that I would immediately chart the amount of traffic that Google drives to Murdoch’s flagship news site. … In fact, on a weekly basis Google and Google news are the top traffic providers for WSJ.com account for over 25% of WSJ.com’s traffic. Even more telling. According to Experian Hitwise data, over 44% of WSJ.com visitors coming from Google are “new” users who haven’t visited the domain in the last 30 days.”

SEL: “Google is referring, of course, to using robots.txt or a similar protocol to keep content from being indexed. Danny Sullivan wondered aloud why Google’s critics in journalism weren’t already doing that, especially after the Wall Street Journal recently accused Google of ‘encouraging promiscuity’ online by allowing searchers to bounce from one news site to the next with no loyalty. Danny also sat down recently with Google CEO Eric Schmidt for a lengthy conversation about Google and journalism. – The debate/battle is far from over. The question now, at least where Google and Murdoch are concerned is: Who’ll blink first?“