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Gerrit Eicker 09:40 on 17. November 2009 Reply
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  Gerrit Eicker 09:20 on 18. November 2009 Permalink | Reply

  Ries: “In our work with many companies, we find similar thinking. Almost every company wants to get bigger in order to increase sales and profits. And they take steps in that direction by branching out into many different businesses and many different markets. – That’s not a strategy. That’s a road to mediocrity. – What does work in marketing? Dominating a category. Nothing is as effective in marketing as dominating a category.“

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