Media Goes Bing vs. Google
Will we really see a Bing-News Corporation deal? A wider boycott of Google? An Opec for news? http://j.mp/7mCuli
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 10:15 on 23. November 2009 Permalink |
TC: “Rupert Murdoch is pointing a gun to Google’s head, and Microsoft is helping him pull back the trigger. For the past few weeks, Murdoch and his officers at News Corp. have been very vocal about their distaste for Google and their desire to lead other media companies in a boycott of sorts. – Murdoch keeps threatening to stop letting Google index the WSJ.com and his other media sites, and wants other news sites to join him in this self-imposed silence. … In order to actually make a dent in Google’s market share, Bing would have to pay such exorbitant sums to so many different news companies that it would be difficult to recoup its investment. Bing certainly get some marketing buzz out of any such move, but that’s about it. – The big problem with a search engine trying to buy market share by buying parts of the news is that information spreads so quickly these days, exclusives last about 30 seconds.”
SEL: “Lastly (for now, I may update other thoughts later), I think it’s a really poor move for Microsoft to be trying to strike exclusive deals like this. It’s one thing to license content. It’s another to apparently overtly suggest that a competitor be denied that content. – Microsoft has a bad anti-competitive reputation. It’s also in the middle of trying to convince regulators both in the US and Europe that it should be allowed to purchase Yahoo’s search technology and effectively end Yahoo’s role as a search provider, leaving the space to just Google and Microsoft. – So a deal to lockout Google? You can bet Google will use this to argue to anyone and everyone that Microsoft is back to ‘old tricks.’”
FAZ: “Die große Frage ist allerdings, ob Microsoft den Verlagen soviel Geld zahlen kann, um den Einbruch ihrer Werbeeinnahmen zu kompensieren, den das Aussperren von Google zur Folge hätte. ‘Microsoft ist kein Monopolist mehr. Sie können nicht die Bank der Verleger sein’, zitiert Bloggerin Kara Swisher eine mit den Verhandlungen vertraute Person. ‘Auch wenn es großes gegenseitiges Interesse gibt, ist es zweifelhaft, dass Microsoft eine ‘Miete’ für Inhalte zahlt, die das Unternehmen nicht besitzt’, sagte die Person weiter.”
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