Brands in Social Media
Ries: Social media is not the answer for weak brands; http://j.mp/1wMJmI
Updates from November, 2009 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Google Sidewiki Tracking
Follow Sidewiki comments by establishing a Google Sidewiki tracking based on webfeeds; http://j.mp/1K4IZK
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Gerrit Eicker
Marken in Social Media
Razorfish geht der Frage nach [PDF], wieso Onliner Fans oder Follower von Marken werden; http://j.mp/Kgvik
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Gerrit Eicker
NodeXL
Analyse social network connections (Twitter, Flickr, YouTube) among a group of users with NodeXL; http://j.mp/37UBT1
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Gerrit Eicker
Zylstra: “Marc Smith, whom I have the pleasure of knowing for some years now, is a sociologist who used to be with Microsoft Research. There he, amongst other things, helped data mine use-net for behavioral patterns (‘answer-persons’, ‘hobby horse riders’, ‘trolls’, ‘noobs’ etc), and helped develop things such as an e-mail triage tool based on how important the sender seems to be to you considering your past e-mailing behavior. – Working independently now at Connected Action he brings us NodeXL, which he is pushing into the direction of providing free and open tools that support the analysis of social media usage. In other words to help us analyze the global networks we weave and see how we use them to navigate the world. Part of that analysis is seeing who is in your network (not everybody might be visible to you, we see most of our network relations as ‘spokes’ in a wheel with us as center, and only for a limited part do we see the connections of our connections), and another is helping us see how your connections are connected between eachother.”
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Gerrit Eicker
Murdoch and Google
AdAge: Why News Corporation and Murdoch will not quit Google; http://j.mp/4v9pqg
Gerrit Eicker
Gartentechnik.de: Werbung, Mediadaten 2008/2009
Gartentechnik.de ist die grüne Werbeplattform im Web: Kontext, Reichweite, Sichtbarkeit, Wirkung; http://j.mp/31kb8D
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Gerrit Eicker
Obama Twitter
It is official, finally. Obama: I have never used Twitter. Does this change anything? No. http://j.mp/sRBk1
Gerrit Eicker
Social Media: Local News
Betancourt: How Social Media is Taking the News Local; http://j.mp/2Rbukt
Gerrit Eicker
Verleger: contra Google, pro Bing?
Schmidt: Planen Verleger [Pearson, Springer] ein Bündnis gegen Google – und für Microsoft [Bing]? http://j.mp/2JzQKZ
Gerrit Eicker
Facebook Marketing
Shih, Facebook Marketing: You need to be where your customers and your prospective customers are; http://j.mp/3fxuwj
Gerrit Eicker 09:20 on 18. November 2009 Permalink |
Ries: “In our work with many companies, we find similar thinking. Almost every company wants to get bigger in order to increase sales and profits. And they take steps in that direction by branching out into many different businesses and many different markets. – That’s not a strategy. That’s a road to mediocrity. – What does work in marketing? Dominating a category. Nothing is as effective in marketing as dominating a category.“