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Gerrit Eicker 11:11 on 18. December 2009 Reply
Tags: .EN ( 3,139 ), Acquisitions ( 35 ), AdMob ( 6 ), Android ( 50 ), Business ( 1,165 ), Citysearch ( 7 ), Communities ( 88 ), Google ( 647 ), Google Goggles ( 4 ), Google Maps ( 21 ), Google Place Pages ( 15 ), IT ( 1,815 ), Localisation ( 123 ), Markets ( 582 ), Net ( 2,483 ), Organisation ( 407 ), Publishing ( 617 ), Quotes ( 584 ), Recommendations ( 17 ), Rumours ( 74 ), Social Media ( 1,051 ), Social Networks ( 415 ), TechCrunch ( 14 ), TripAdvisor ( 3 ), Web ( 3,024 ), Yelp ( 29 )   

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  Gerrit Eicker 11:15 on 18. December 2009 Permalink | Reply

  TC: “Google and Yelp are in advanced acquisition negotiations, we’ve confirmed from multiple sources. And while the deal isn’t done, we’ve heard that it’s very likely to close. The price is supposedly at least $500 million. … Google is building out their own directory of local businesses with its Place Pages, which can be accessed via Google Maps and local search. … Yelp, of course, already has all of this data, along with a growing and active audience of consumers who are used to finding (and rating) businesses on Yelp. … Expect lots of deals to be announced by them over the next three months.”

  VB: “For several months, Google has been rolling out enhancements to its Google Maps offering, including aggregated reviews from TripAdvisor, Citysearch and other sources. Most recently, Google Maps began integrating more comprehensive business profiles with its Google Favorite Places initiative, and announced in early December that it was distributing 100,000 window decals to popular businesses with a QR code that links back to a Google Maps listing. Seen at the time as a threat to Yelp, which also distributes stickers to local businesses, the strategy now appears to be the first step towards an attempt to assimilate Yelp’s user base and market share.”

  SEL: “In some ways this would be as dramatic or more dramatic than the recent AdMob acquisition announcement. Google is increasingly serious about the local market – from both a content and advertiser/small business perspective (extending into mobile). Yelp helps fill in several gaps for Google on both sides. – If this does happen it will reverberate through the entire ‘local ecosystem’ for many months to come. No, it would be an earthquake.”

  Sterling: “Buying Yelp would be a different sort of acquisition for Google – a major one – because it’s not really a technology platform so much as a local brand, community and sales channel.”

  Jarvis: “Yelp + GoogleMaps + StreetView + PlacePages + GOOG411 + Google Goggles + Android + AdSense = Google synchronicity“

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  Google Beyond Search « Wir sprechen Online. 14:30 on 20. December 2009 Permalink | Reply

  [...] The New Google is merely a matter of search. Jarvis: Google builds hegemony in local and mobile; http://j.mp/632ewu [...]

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  Yelp Stays Independent « Wir sprechen Online. 09:35 on 21. December 2009 Permalink | Reply

  [...] TechCrunch: Yelp has walked away from an all-but-signed deal to be acquired by Google; http://j.mp/6fqFvr [...]

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  Google or Yelp? « Wir sprechen Online. 10:48 on 22. December 2009 Permalink | Reply

  [...] The NYT asks: Who Walked, Google or Yelp? Rumours about a 2nd running are increasing and heating up; http://j.mp/5r1lna [...]

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  Google: Near Me Now « Wir sprechen Online. 11:28 on 8. January 2010 Permalink | Reply

  [...] Near Me Now Google could not buy Yelp, but it can outperform it: Near Me Now brings Place Pages to your eyes; http://j.mp/4LXBxV [...]

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  Buzz.com vs. Yelp « Wir sprechen Online. 18:59 on 27. January 2010 Permalink | Reply

  [...] vs. Yelp AT&T launches Buzz.com, a direct Yelp competitor, follows Google in going local; http://j.mp/9cJPyv [...]

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  Google Wants in on Your Action « Wir sprechen Online. 06:39 on 23. February 2010 Permalink | Reply

  [...] Dumenco: If you are in a business that is connected to information, Google wants in on your action; http://j.mp/addmGD [...]

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  Google Place Pages: Respond to Reviews « Wir sprechen Online. 12:47 on 8. August 2010 Permalink | Reply

  [...] Place Pages: Respond to Reviews Google adds the possibility to respond to reviews for businesses on Google Place Pages; http://j.mp/cx1tNF [...]

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  Google Self-promotion « Wir sprechen Online. 07:46 on 14. December 2010 Permalink | Reply

  [...] WSJ: Google increasingly is promoting some of its own content over that of rival websites; http://eicker.at/GoogleSelfPromotion [...]

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