Twitter: Trending Topics 2009
Twitter published its first Trending Topics for 2009 in 7 categories. Google Wave: #1 in technology; http://j.mp/4p1yMW
Updates from December, 2009 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Facebook: Attention Please!
ComScore: Facebook reached 100M U.S. visitors in 11/2009, accounts for 5.5% of all time spent online; http://j.mp/6GOR1B
Gerrit Eicker
Viral Marketing
Lessons learned from viral marketing: How viral cycle time affects growth; http://j.mp/6uu5a9 (via @MalteLandwehr)
Gerrit Eicker
Zynga Raised US$ 180M
Zynga, maker of FarmVille, Mafia Wars, raised US$ 180M from Russian venture capitalist DST; http://j.mp/8V7J7T
Gerrit Eicker
Venture Capital Industry
NVCA survey: 90 percent of VCs believe that the venture capital industry is going to shrink; http://j.mp/7jEBfI
Gerrit Eicker
Bit.ly Pro
Bit.ly reacts on Fb.me and Goo.gl by going Pro: offers publishers custom URLs, improved analytics; http://j.mp/7Yh5WP
Gerrit Eicker
Fb.me and Goo.gl vs. Bit.ly
Facebook is testing its own URL shortener (Fb.me; http://j.mp/4U9AQU), and so does Google (Goo.gl; http://j.mp/60Jjcp).
Gerrit Eicker
ComScore Launches Ad Metrix Germany
ComScore Ad Metrix goes Germany: Holtzbrinck ranks as top display ad publisher in September; http://j.mp/53gNjl
Gerrit Eicker
Los Angeles Goes Google
Starting today, Los Angeles will be equipping 34,000 city employees with Google Apps (Gmail etc.); http://j.mp/4ZSt16
Gerrit Eicker
HuffPo Goes Twitvertising
The Huffington Post has started offering marketers the ability to place paid tweets; http://j.mp/5orXsk
Bit.ly: “The Pro service provides custom short URLs powered by bit.ly. Publishers and bloggers will be able to use their own short domain names to point to pages on their sites. … We’re also excited to be introducing a unique real-time dashboard that will provide publishers with even more information about their bit.ly traffic. It’s a real-time view of how a given publisher’s content is being distributed across networks like Twitter, Facebook, and MySpace and services like email, SMS, and instant messenger.”
NYT: “The new Goo.gl service is a direct attack on Bit.ly, a URL shortener developed in-house at Betaworks Studio. Bit.ly has fast become the de facto link shortener on Twitter and many third-party Twitter clients, and the service even raised a $2 million round of venture financing from investors that included Alpha Tech Ventures, the software industry pioneer Mitch Kapor and the early Google investor Ron Conway. – Bit.ly didn’t wait long before striking back at mighty Google. Late Monday, the company announced that it will begin creating custom URLs for a number of Web sites and publishers, including Microsoft’s Bing search engine, The New York Times, Associated Content, The Huffington Post, The Wall Street Journal, The Onion and Meebo.”
TC: “The appeal for publishers to use their own branded short URLs is that it acts like a verified link. Consumers who are familiar with the brand can learn to trust those links. In contrast, anything can be behind the generic short URLs, although bit.ly is taking steps to fight spam and malware abuse. Facebook with fb.me appears to be doing no more than just creating its own trusted short link for Facebook pages. Google, on the other hand, could easily expand goo.gl into a generic URL shortening service. Goo.gl launched only for Feedburner and Google Toolbar, but it is being used to shorten links from any and all domains. – Google was rumored to be sniffing around bit.ly earlier this year, but no acquisition ever materialized. Maybe it was just doing its homework.”
VB: “The analytics, meanwhile, offer a much more in-depth view of where and when people are clicking on a Bit.ly link. Right now, if a user creates a Bit.ly link and posts it on Twitter, they can see how many people clicked on the link from their tweet, and how many people clicked on it overall. The pro service adds tools such as a chart of when those clicks occurred, as well as a geographic map and list of websites showing where visitors came from.”