Google Personalized Search
Google has aimed for personalized search since 2005: Now it is reality and the default for everyone; http://j.mp/6mdkNB
Updates from December, 2009 Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
Search vs. Display Advertising
Dreller: Search will never reach the inventory levels that display advertising can offer; http://j.mp/4FLrVM
Gerrit Eicker
Historical Editorial on Climate Change
56 major newspapers in 45 countries and 20 different languages speak with 1 voice on climate change; http://j.mp/6GvK6N
Gerrit Eicker
Social Media Marketing
Retailers are embracing social media marketing this holiday season: Which strategies are paying off? http://j.mp/7PmCaw
Gerrit Eicker
Darpa: 10 Red Balloons
This morning Darpa launched 10 red balloons for its Network Challenge: the M.I.T team has already won; http://j.mp/7aWBW2
Gerrit Eicker
Google Acquires EtherPad
Google Wave needs optimisation: The acquisition of AppJet, EtherPad to be serious, might help; http://j.mp/5nwPD8
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Gerrit Eicker
EtherPad: “We are happy to announce that AppJet Inc. has been acquired by Google. … The EtherPad site will stay online through March 2010 with some restrictions. – If you are a user of the Free Edition or Professional Edition, you can continue to use and edit your existing pads until March 31, 2010. No new free public pads may be created. Your pads will no longer be accessible after March 31, 2010, at which time your pads and any associated personally identifiable information will be deleted. … Professional Edition users will not be charged for the EtherPad service after December 4th, 2009.”
RWW: “Check out the Etherpad company blog post about the deal. They didn’t even pretend to be sorry about closing the service. They didn’t thank any community of users for help along the way. They just said the deal is done, here’s what’s happening to the money you paid, now get out. – Maybe Google Wave will change the world, maybe it won’t. It’s hard for a person who loves startups and innovation not to feel a little toyed with by this kind of drama though.”
TC: “We’re hearing whispers that Google is in the process of acquiring AppJet, the small startup that builds the popular collaboration tool EtherPad. … EtherPad is a powerful real-time collaboration tool that’s similar (but superior) to the Google Docs text editor. … EtherPad may have been a threat to Google Docs, but it’s also quite likely to Google’s interest in the company is tied to Google Wave. The two products share some overlapping features, but AppJet has built technology that can be deployed behind company firewalls. If Google ever decides to roll out Wave as an enterprise product, which seems logical, this technology and the team’s experience could prove valuable.”
TC: “If you’re an EtherPad user, you’ll want to check out the company’s blog post for instructions on exporting your data. The service will continue to operate through March 2010, but no new free public pads can be created, and the company isn’t allowing new customers to sign up, either.”
VB: “Google seems to believe that Wave is the online application that will eventually replace Microsoft Office. But compared to Office, Wave is messy and hard to figure out. It gets plenty of praise from geeky bloggers, but there’s an axiom that’s often forgotten in the tech world: Geeks like puzzles. Most people don’t. – EtherPad has almost zero puzzle factor to it. Hopefully Google will let AppJet bring that kind of mass-market friendliness to Wave.”
Gerrit Eicker
Feed Readers are Changing
The Web is about streams and feeds, but the feed readers are changing: RWW lists the top services; http://j.mp/5sLrta
Gerrit Eicker
Apple Acquires Lala
Apple goes Lala, the streaming, cloud based music player, and is most likely buying its engineers; http://j.mp/8184NZ
Gerrit Eicker
The Behavioral Advertising Brand
Self-regulating behavioral advertising starts with a brand: How to sign individually targeted ads? http://j.mp/70ehnS
Gerrit Eicker
Life 2.0
Schonfeld bashes SL, Life 2.0: I am not sure how many real movie theaters the people of SL can fill; http://j.mp/5ZXpLP
Gerrit Eicker 18:22 on 7. December 2009 Permalink |
Google (2005): “With the launch of Personalized Search, you can use that search history you’ve been building to get better results. You probably won’t notice much difference at first, but as your search history grows, your personalized results will gradually improve. – This whole concept of personalization has been a big part our lives since some of the team was in grad school at Stanford. We shared an office, which happened to be the same one Sergey had used before, and we were pretty familiar with the research he and Larry had done. Related to their work, we thought building a scalable system for personalizing search results presented an interesting challenge. We’ve still got a long way to go, but we’re excited to release this first step.”
Google (2009): “Today we’re helping people get better search results by extending Personalized Search to signed-out users worldwide, and in more than forty languages. Now when you search using Google, we will be able to better provide you with the most relevant results possible. For example, since I always search for [recipes] and often click on results from epicurious.com, Google might rank epicurious.com higher on the results page the next time I look for recipes. Other times, when I’m looking for news about Cornell University’s sports teams, I search for [big red]. Because I frequently click on cornellbigred.com, Google might show me this result first, instead of the Big Red soda company or others. – Previously, we only offered Personalized Search for signed-in users, and only when they had Web History enabled on their Google Accounts. What we’re doing today is expanding Personalized Search so that we can provide it to signed-out users as well. This addition enables us to customize search results for you based upon 180 days of search activity linked to an anonymous cookie in your browser. It’s completely separate from your Google Account and Web History (which are only available to signed-in users). You’ll know when we customize results because a “View customizations” link will appear on the top right of the search results page. Clicking the link will let you see how we’ve customized your results and also let you turn off this type of customization.”
SEL: “The days of ‘normal’ search results that everyone sees are now over. Personalized results are the ‘new normal,’ and the change is going to shift the search world and society in general in unpredictable ways. … Does this mean SEO is dead? No. I’ve warned since before 2003 that search results would be getting more personalized. Still, for many queries, there will continue to be “normal” results until Google harvests enough information to start personalizing them. SEO remains important to ensure that you’ve got that first shot at being considered. … Still, make no mistake. ‘Normal’ is dead. While people can opt-out of personalized results, I doubt few will do so. … Don’t get me wrong. I think personalized search is a good thing. I think using the data in this way makes plenty of sense, will help search results, and it’s not like Google or the other search engines weren’t already logging it this way. But the shift deserves more attention than it received through a Friday afternoon rollout. The passing of old ‘normal’ results deserves a better obituary than that. Attention must be paid. Searchers, site owners and others – take note.“