How Google Ranks Tweets
Singhal on tweet rankings at Google: User follows are analogous to page links; http://j.mp/6Yrwdp (via @Mark_Zimmermann)
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 09:08 on 13. January 2010 Permalink |
TR: “‘You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone – then even though this [new person] does not have lots of followers,’ his tweet is deemed valuable because his followers are themselves followed widely, Singhal says. It is ‘definitely, definitely’ more than a popularity contest, he adds. – ‘One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation,’ Singhal says. ‘As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.’ … Singhal added that Twitter is hardly the only source of real-time information. ‘Twitter is indeed a very important component of the real-time Web. However, what we are observing is that it is just one of the components. There’s a lot of value in news, blogs, and Web pages that are being generated in real-time, because news organizations work very hard to get quality to a certain level,’ he says. ‘Twitter is indeed useful because it is short-form content. However, we are finding that the real-time Web is much bigger.’”
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