Google Nearby Places
Google adds Nearby Places to its Place Pages at Google Maps: free advertising to local competition; http://j.mp/agBVgj
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 11:04 on 6. February 2010 Permalink |
Google: “Now on Google Maps, you can get these types of suggestions automatically. Just look up a place that you know or love, and we’ll provide a set of ‘Nearby places you might like.‘ … We do not limit these suggestions to places sharing any specific characteristic; instead, we use a broad set of signals to come up with what are hopefully the most interesting suggestions. We’re still working on refining these signals, so bear with us if your serendipitous discovery of a new place is even more unexpected than you’d anticipated.”
SEL: “I’m scratching my head over this one: Google has added a new content block on place pages that, quite often, gives free advertising to a local business’s competition. It’s called “Nearby places you might like” and it appears below reviews on the place page; the content block will show up to ten recommended businesses – but sometimes less. … Google pitches these nearby suggestions as a very user-friendly feature, but it’s certainly not business-friendly. Perhaps a compromise is in order, like showing nearby suggestions only on place pages that haven’t been claimed? If the business owner claims his/her Google local business listing, then no recommendations get added. How about it, Google?”
TC: “Once the feature’s technology is streamlined, it should be a pretty useful addition to any search. It would be especially useful when searching for hotels, restaurants or bars in a given area. Google Maps will also be rolling out another compelling feature soon: Store Views. Similar to street views, Google Store Views will allow people to visually walk into the store from Maps.”
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