Digitale Spaltung II.
Initiative D21 (PDF): Nur 26% der Deutschen sind in der digitalen Welt angekommen; http://j.mp/Nutzer (via @shofhues)
Updates from March, 2010 Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
WordPress(.com), Twitterfeed, PubSubHubbub
WordPress(.com) supports PubSubHubbub (PuSH; and rssCloud), matching perfectly with Twitterfeed now; http://j.mp/bOBqYY
Gerrit Eicker
MyNews
NewsTrust MyNews is a personal news filter: follow topics, trusted sources, people you trust; http://j.mp/a9nvC5
Gerrit Eicker
Twitter @anywhere
Twitter: We have developed a set of frameworks for adding Twitter anywhere on the web: @anywhere; http://j.mp/cGqWps
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Gerrit Eicker
Twitter: “Soon, sites many of us visit every day will be able to recreate these open, engaging interactions providing a new layer of value for visitors without sending them to Twitter.com. Our open technology platform is well known and Twitter APIs are already widely implemented but this is a different approach because we’ve created something incredibly simple. Rather than implementing APIs, site owners need only drop in a few lines of javascript. This new set of frameworks is called @anywhere.”
NYT: “On Monday at the South by Southwest interactive conference here, Evan Williams, the chief executive of Twitter, announced that the company planned to introduce a service called @anywhere. It will allow people to make use of Twitter through other Web sites, similar to the way the Facebook Connect service lets Facebook users take their social network with them elsewhere on the Web.”
TC: “The idea is to offer a more seamless experience to Twitter users navigating third party sites like the Huffington Post and the New York Times, giving them Twitter content without forcing them to jump off the page they’re currently viewing. The details on the new platform are still scant, but this is Twitter’s answer to Facebook Connect, which we reported on back in January.”
RWW: “While many pundits expected Twitter to announce its ad platform or make an announcement about how the company plans to monetize the service (besides its partnerships with search companies like Google and Microsoft), Twitter did not offer any major insights into its plans today. When asked about the company’s plans, Williams noted that Twitter is not going to go after ‘low-hanging fruit’ and is more interested in creating a sustainable platform.”
Guardian: “Is this Twitter fighting with Facebook, Google and others for the universal login? And what is the point of a universal login if everybody thinks their service is it? Will being more integrated into other websites bring more users Twitter’s way? – Will this allow Twitter to make money? There doesn’t seem to be any indication that money is likely to change hands here. But the service is clearly being aimed at publishing sites and media companies who, one might expect, could be a revenue source in the future (even if not all of them are swimming in pools of cash right now).”
Gerrit Eicker
Facebook Surpassed Google
Hitwise: Facebook surpassed Google in the US to become the most visited website for the week; http://j.mp/cD1elP
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Gerrit Eicker
Hitwise: “The market share of visits to Facebook.com increased 185% last week as compared to the same week in 2009, while visits to Google.com increased 9% during the same time frame. Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week.”
Gerrit Eicker
State of Online News 2010
Pew: The state of online news heading into 2010 may best be described as a moving target; http://j.mp/Net-News
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Gerrit Eicker
Pew: “Digital delivery is now well established as a part of most Americans daily news consumption. Six in ten Americans get some news online in a typical day – and most of these also get news from other media platforms as well. – Yet it remains unclear how best to count the audience online. … It remains as unclear in 2010 as ever how to monetize the growing audience. The year past was a time of experimentation for all kinds of entities, – but many have yet to materialize and others have little yet to show in terms of real dollars. The most established revenue source, online advertising, saw declines for the first time since 2002. … The year past proved important for social media establishing themselves as a part of the media ecosystem. The power here had less to do with reporting than serving as a place for people to quickly come together around an issue that they feel passionately about to share concerns, pass along information, offer financial contributions and in several cases bring about change. … Consumers meanwhile, are quickly moving on to even newer forms of communication. Blogging is declining in frequency while 26% of Americans now get news on their cell phones, and half of online news consumers with social networking sites use those pages for news. … One thing that is becoming clearer is the way people use digital technology to acquire news. The American news consumer is increasingly becoming a grazer, across both online and offline platforms. … Most of that grazing is still done through the big familiar sites. Among news sites that attract 500,000 monthly visitors or more, the top 10% attract half the traffic. … The new data suggest there is also a question for news organizations about how to brand for the future. A successful audience may be about much more than grabbing unique visitors day and after day. … The reality strongly suggests, though, that people do not want to pay and that the flow of information is just too open to try to control content in that manner – like trying to force butterflies back into their cocoons. … As legacy media work to adapt to the future, new media without ties to the old continues to develop and play an increasing role in the news ecology. … When in comes to investments in news online, it is becoming clearer that there are several different types of organizations and different services involved.”
Gerrit Eicker
State of the News Media 2010
Pew: 7th annual report on health and status of American journalism; State of the News Media 2010: http://j.mp/NewsMedia
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Gerrit Eicker
Pew: “The State of the News Media 2010 is the seventh edition of our annual report on the health and status of American journalism. … Inside news companies, the most immediate concern is how much revenue lost in recession the industry will regain as the economy improves. – Whatever the answers, the future of news ultimately rests on more long-term concerns: What are the prospects for alternative journalism organizations that are forming around the country? Will traditional media adapt and innovate amid continuing pressures to thin their ranks? – And with growing evidence that conventional advertising online will never sustain the industry, what progress is being made to find new revenue for financing the gathering and reporting of news?”
Pew: Major Trends
- As we learn more about both web economics and consumer behavior, the unbundling of news seems increasingly central to journalism’s future.
- The future of New and Old Media are more tied together than some may think.
- The notion that the news media are shrinking is mistaken.
- Technology is further shifting power to newsmakers, and the newest way is through their ability to control the initial accounts of events.
- The ranks of self-interested information providers are now growing rapidly and news organizations must define their relationship to them.
- When it comes to audience numbers online, traditional media content still prevails, which means the cutbacks in old media heavily impact what the public is learning through the new.
Pew: Key Findings
For the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news. – In cable in 2009, those gains were largely captured by one network, Fox, though during the day, a breaking-news time, CNN also gained viewers. – What’s more, the data continue to suggest a clear pattern in how Americans gravitate for news: people are increasingly ‘on demand’ consumers, seeking platforms where they can get the news they want when they want it from a variety of sources rather than have to come at appointed times and to one news organization. … In 2009, the recession only intensified the financial crisis that technology has brought to the news business. Every commercial news media sector saw revenue declines except for cable. Ad revenues were particularly hard hit. If estimates by ZenithOptimedia prove accurate, total U.S. ad spending fell 12.9% for the year, the sharpest drop since the Great Depression, although most news sectors saw declines close to double that.”
Gerrit Eicker
Check-ins: Individual vs. Automatic
Individually caused check-ins seem to be preferred over automatic location tracking; http://j.mp/dgknH3
Gerrit Eicker
Kiva Risiken
Kredite via Kiva in die Dritte Welt zu vergeben, beinhaltet Risiken: Risiken, die sich lohnen; http://j.mp/KivaRisiken
Gerrit Eicker
eReader Wars
Coldewey: The Kindle and iPad are two important forces in the current e-reader wars; alternatives: http://j.mp/a19E2E
Gerrit Eicker 19:44 on 18. March 2010 Permalink |
Initiative D21: “Zwar sind laut [N]Onliner Atlas 2009 knapp 70 Prozent der Deutschen online, aber für nur 26 Prozent der Bevölkerung sind die digitalen Medien fester Bestandteil des täglichen Lebens. Dass aber eine große Mehrheit der Deutschen nicht an den durch die digitalen Techniken eröffnenden Möglichkeiten partizipiert, zeigt erstmals die Studie ‘Digitale Gesellschaft in Deutschland – Sechs Nutzertypen im Vergleich’ der Initiative D21, für die TNS Infratest 1.014 Personen deutschlandweit befragt hat. Die Typologie zeigt auf, dass mit 35 Prozent digitalen Außenseitern und 30 Prozent Gelegenheitsnutzern eine deutliche Mehrheit der deutschen Bevölkerung entweder gar nicht oder nur bedingt an einer digitalen Gesellschaft teilhat. … Die digitalen Außenseiter sind die größte und gleichzeitig mit einem Durchschnittsalter von 62,4 Jahren die älteste Gruppe. Im Vergleich zu den anderen Typen haben sie das geringste digitale Potenzial, die geringste Computer- und Internetnutzung sowie die negativste Einstellung gegenüber digitalen Themen. Nur ein Viertel verfügt bei der digitalen Infrastruktur über eine Basisausstattung [Computer und Drucker]. Kompetenzen im Umgang mit den digitalen Medien sind folglich kaum vorhanden. Selbst Begriffe wie E-Mail, Betriebssystem oder Homepage sind den digitalen Außenseitern weitgehend unbekannt und nur ein Fünftel der digitalen Außenseiter ist in der Lage, sich im Internet zu Recht zu finden. … Die Gelegenheitsnutzer sind durchschnittlich 41,9 Jahre alt. Sie nehmen im Vergleich zu den digitalen Außenseitern zumindest teilweise am Geschehen in der digitalen Gesellschaft teil. 98 Prozent besitzen einen PC oder ein Notebook, drei Viertel bereits eine Digitalkamera. Passend dazu verbringen nahezu alle Gelegenheitsnutzer Zeit mit Computer und Internet – vor allem für private Zwecke. Der Gelegenheitsnutzer kennt bereits viele Basisbegriffe der digitalen Welt, hat aber besonders beim Thema Sicherheit großen Nachholbedarf. Insgesamt erkennt dieser Typ klar die Vorteile des Internets, fördert aber nicht seine Weiterentwicklung und bevorzugt eher klassische Medien.”