Knowledge Workers
Goldsmith: Managing highly skilled knowledge workers takes special skills; http://j.mp/bPse6P (via @klauseck)
Updates from July, 2010 Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
Habbo Hotel
10 years in virtuality: Habbo Hotel claims longevity, profitability, and 170M users in 11 countries; http://j.mp/agJvaG
Gerrit Eicker
Blekko
New Web search engine from scratch: Blekko, differentiating via slashtags, query refinement tools; http://j.mp/9CTrGd
Gerrit Eicker
Chaos Computer Club: Thesen zur Netzpolitik
11 äußerst lesenswerte Thesen zur Netzpolitik vom Chaos Computer Club (CCC); http://j.mp/CCC-Netzpolitik (via @rivva)
Gerrit Eicker
Google Buzz Firehose
Google: We are launching the Google Buzz firehose, our top developer feature request; http://j.mp/cxVHdK
Gerrit Eicker
Social Media Marketing
Forrester: If you think social media marketing is worthless, you are doing it wrong; http://j.mp/b7DYG9
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avm123
Involvement plays as a key factor in social media marketing. getting the best result simply takes an effort of monitoring and constant development for your site. The basic job of social media engagements was practically the initial step to do that comprise a more connective process.
Gerrit Eicker
Times Paywall II.
Times Paywalls: 150,000 registrations during free trial period, 15,000 subscribers, a disappointment; http://j.mp/bVTjxD
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Gerrit Eicker
Guardian: “The Times has lost almost 90% of its online readership compared to February since making registration mandatory in June, calculations by the Guardian show. … There are approximately 150,000 Times print subscribers who get a free online registration, but if the estimated 15,000 daily online users who agreed to pay opt for the £2 a week deal, the paywall will generate £120,000 a month – £1.4m a year. … Sabbagh goes on to calculate that the typical Times print reader is worth ‘at least two and a half times’ the average online reader.”
Gerrit Eicker
Web Writing
Writing for the Web: 20 tips from Reiss; http://j.mp/8Zws6P (via @mseibert), 20+ papers from Nielsen; http://j.mp/denaAR
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Gerrit Eicker
Reiss: “The truth is, most online readers don’t care much about how web writers tackle grammar, spelling, and punctuation as long as they get the information they need. That said, good grammar does build trust in your organization. Proper spelling does, too – so proofread your text and ask a professional copywriter to look it over if at all possible.”
Reiss’ 20 tips:
1. Kill your darlings
2. Apply George Orwell’s rules
3: Build shared references
4. Write front-loaded paragraphs
5. Accept that people read differently on the Web
6. Respect levels of detail
7. Don’t make things too granular
8. Define your goal
9. Minimize instructions
10. Eliminate ‘happy talk’
11. Be objective
12. Be personal
13. Be concise
14. Avoid secret language
15. Make stuff scanable, skimable, usable
16. Write communicative subheads
17. Write accurate labels
18. Go back and edit your work
19. Remember to write the ‘invisible’ text
20. Don’t let anyone talk you into increasing keyword density for SEONielsen: “Research on how users read on the Web and how authors should write their Web pages.”
Gerrit Eicker
Hoppala! Augmentation
Create augmented reality experiences, publish work at Layar: Hoppala! Augmentation; http://j.mp/b4aOvR (via @rashford)
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Gerrit Eicker
Hoppala: “Hoppala! Augmentation provides an easy way for non-technical creatives to start experimenting with augmented reality and Layar. Create your own augmented reality experiences with just some mouse clicks and publish your work at Layar, the world‘s largest augmented reality platform. – Hoppala! Augmentation comes with a full screen map interface to place and edit augments all around the world. Upload your images and icons, audio, video and 3D multimedia content with just some mouse clicks and add it to your personalized inventory in the cloud. Hoppala! Augmentation even does the hosting for you. It simply runs in your browser, there’s no software installation required and no coding needed at all.”
Layar interview with Gardeya: “Why did you create augmentation on top of Layars API? Hoppala! Augmentation started as an internal test tool. The more layers we built, the more we needed to test certain use cases and scenarios. It turned out to be pretty unhandy to manually edit some source code everytime we wanted to check the effect of some parameter changes. So we created a graphical user interface. During that time we met a lot of people who told us they would so much like to step into AR and Layar but just don’t know how to do it technically. Our goal was to open AR content creation to non-technical people. – Why should non-technical people use your tools, next to the fact that it’s easy? With Hoppala! Augmentation non-technical people can concentrate on their strengths and just be creative. That’s why Hoppala! Augmentation provides all the multimedia features supported by Layar, e.g. audio, video and 3D. Finally there is no more technical hurdle in the way. Everybody can create an account and start experimenting immediately. And it’s free!”
RWW: “When content management systems (CMS) like WordPress and Blogger hit the Web several years ago, the Internet entered a new age where it became quick and easy for anyone with a computer to contribute content. This week, augmented reality (AR) took a significant step toward becoming more like the read/write Web with the launch of an online mobile AR CMS for creating content on the Layar platform. – ‘Augmentation’ – a Web-based tool for generating mobile AR content – was created by Layar Partner Network member Hoppala. With a Layar developer account, users of Augmentation can easily and instantaneously place their content in Layar with zero code and a few clicks on a map. Custom icons, images, audio, video and 3D content can all be added by way of a full screen map interface, and Hoppala will even host all of the data. … Hoppala’s Augmentation tool is a great next step for AR content creation, as it lets users focus on creating great content, not on the complex technical aspects of AR. That said, it signals the beginning of a new era for AR as content creation is as easy as hosting a blog. As augmented reality matures, the platforms through which we use it must mature as well.“
Gerrit Eicker
From CD to MP3 to URL
Ek, Spotify: MP3s are slowly becoming irrelevant as the world is shifting towards streaming music; http://j.mp/cqpk7f
CCC: “Der Chaos Computer Club (CCC) hat seit Beginn seines Bestehens die Chancen und Möglichkeiten, die das vernetzte Leben mit sich bringt, erkannt und propagiert. Viele der ursprünglichen – damals noch futuristisch anmutenden – Visionen sind inzwischen nicht nur Realität, sondern Selbstverständlichkeiten in der Mitte der Gesellschaft geworden. Der Einzug des Internets in den Alltag fast der gesamten Bevölkerung hat uns Datenschutzsorgen gebracht, aber auch zu einer Demokratisierung, einer Bereicherung aus wissenschaftlicher, sozialer und künstlerischer Sicht geführt. Die Selbstheilungskräfte des Internets haben dabei viele befürchtete dystopische Auswüchse ohne staatliches Eingreifen verhindern können. Aus unserer Sicht liegt der aktuellen Diskussion eine Fehleinschätzung zugrunde, an welchen Stellen Regulierungsbedarf notwendig ist und an welchen nicht.”
Thesen zur Netzpolitik vom Chaos Computer Club:
1. Netzzugang ist ein Grundrecht und Bedingung für die Teilnahme am kulturellen und politischen Leben
2. Nutzen des Netzes kann sich nur entfalten, wenn die Netzneutralität garantiert ist
3. IT-Großprojekte der öffentlichen Hand nach sinnvollen Kriterien vergeben
4. Öffentliche Daten transparent handhaben
5. Klare Absage an Softwarepatente
6. Urheberrechtgesetzgebung modernisieren
7. Zugangsprovider haften nicht für die Daten ihrer Kunden
8. Private Daten besser schützen
9. Recht auf Anonymität etablieren
10. Profilbildung über Menschen verhindern
11. Whistleblower-Schutz verbessern