Foursquare: Brands Push Tips
Foursquare lets established brands push information, moving from a mere game to a location platform; http://j.mp/cjpinv
Updates from July, 2010 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Identity War
Gigya: Facebook dominates third-party logins for all but news. News is where Twitter rules; http://j.mp/9HGifF
Gerrit Eicker
Paywalls Will Underperform
Shirky: Paywalls will underperform, the numbers do not add up; http://j.mp/a5TlPC
Gerrit Eicker
@earlybird
Twitter goes eCommerce: @earlybird advertises exclusive offers from selected partners; http://j.mp/bY808q
Gerrit Eicker
Herrschaft an Information
Hoeren, Internet-Enquete: Nur mit besonderer Rechtfertigung gibt es eine Herrschaft an Information; http://j.mp/cqf0Ao
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Gerrit Eicker
TP: “In einer Expertenanhörung beschäftigte sich die Enquete Internet und digitale Gesellschaft mit dem Zusammenhang zwischen Datenschutz und Wachstum der Internetwirtschaft, der Regulierung des Internet und der Frage, warum Gerichte mitunter zu seltsamen Urteilen kommen, wenn es um Vorgänge im Netz geht: das dynamische Netz passe nicht zu Juristen, die im Kern statisch denken. Diese Ansicht äußerte mit Thomas Hoeren ausgerechnet der einzige Richter in der Expertenrunde. … Thomas Hoeren machte gleich zu Beginn seiner Ausführungen mit einem für Juristen ungewöhnlichen Wunsch auf sich aufmerksam: Es sei gefährlich, Gesetze zu machen, die Selbstregulierung sei besser. – In der letzten Zeit habe es viele Gesetze gegeben, die nicht nur inhaltlich problematisch, sondern auch formal unbrauchbar waren. Als Beispiel führte Hoeren das Zugangserschwerungsgesetz, das Fernabsatzrecht und den Arbeitnehmerdatenschutz, ‘diese ganzen Katastrophen’, an. Stattdessen sollten sie mehr auf die Justiz vertrauen, die ‘ist besser als man denkt’, sagte Hoeren. – Reguliert werden solle, wenn überhaupt, dann auf der Basis der Informationsfreiheit: ‘Wenn man Beschränkungen der Informationsfreiheit zu Gunsten von Monopolen an Wissen macht, dann müssen wir das als Ausnahme betrachten und dann auch ganz eng auslegen und nur mit besonderer Rechtfertigung gibt es eine Herrschaft an Information.’ Das Urheberrecht in seiner jetzigen Form sei ‘verhunzt‘, so Hoeren.”
Gerrit Eicker
Mobile Web vs. Apps
Mobile web apps will replace native apps, at the latest when mobile computing power keeps growing; http://j.mp/bQQk2W
Gerrit Eicker
Microblogging Sites Grow Strong
Microblogging sites like Tumblr and Posterous are taking off: in active users and reach; http://j.mp/a3rZWT
Gerrit Eicker
Big Bang Big Boom
Stop motion about evolution and consequences: Big Bang Big Boom by Blu; http://j.mp/bNej94 (via @elmine)
Gerrit Eicker
Shut Up, I am Talking
Gregory Levey put up a Facebook fan page for his book, ending up with hundreds of thousands of fans; http://j.mp/b9XHHN
Gerrit Eicker
Facebook Facial Recognition
Facebook adds facial recognition: not automated, but making the tagging process quicker and simpler; http://j.mp/cCa0jn
Twitter: “Twitter @earlybird Exclusive Offers are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account. We partner with select advertisers and retweet offers that they have crafted only for the Twitter community. Our advertising partners determine the terms of the offer, including availability, amount, and price. As with other forms of advertising from Twitter, we are focused on bringing value to our users and will keep your interests in mind as we develop this program. … Does Twitter make money from this? – Yes, we earn revenue through our relationships with advertisers. Our focus will be to try and make these deals interesting and of value to you. We take pride in being selective about the type of deals we highlight and hope they will be an exciting way to start your day.”
NYT: “The idea borrows from private and limited-time sale sites, like Gilt, Groupon and Woot (which Amazon.com recently acquired), a recent trend in online shopping. It also takes advantage of what companies like Dell, which attributes millions of dollars in sales to posting deals on Twitter, are already doing. … The first deal will appear soon, Mr. Garrett said. They will initially be nationwide, but Twitter is considering offering deals specific to cities or countries later on. If @earlybird takes off, Twitter could become a competitor to Groupon and the many other local daily deal sites, as well as to Woot, Gilt and others.”
VB: “Twitter is taking a page from some heavily venture-backed startups in flash sales and social buying like Gilt Groupe and Groupon that offer limited-time only deals sometimes paired with built-in viral mechanics that deepen the discount if friends are recruited. It’s not clear if viral mechanics will come to play as central a role to EarlyBird as they have been for other social buying startups. Right now, it looks like a very simple first come, first served model.”
TC: “Twitter outlines that it has deals with select advertisers in place, but welcomes suggestions of a product/event sent by @reply to @earlybird. Nevertheless, since Twitter clearly looks at this like a significant potential revenue stream, they are keen on emphasizing that it will be selective about the type of deals they highlight.”
Guardian: “If early reports from Coca-Cola are anything to go by, promoting products directly through Twitter is proving a lucrative return on modest investment. Speaking to the Financial Times last week, Carol Kruse, vice-president for global interactive marketing at Coca-Cola, said the number of impressions (views of the sponsored trending topic) Coca-Cola had received in the short period from launch had been ‘phenomenal’ – 86m in 24 hours with an ‘engagement rate’ of 6%, compared with the average 0.02% of users engaging with a standard online advertisement.”
RWW: “Opt-in subscription to advertising as part of a user’s social stream is likely to be a very important model in making social media financially viable. Facebook today unveiled a radical new subscription recommendation feature that is similar if more sophisticated looking and non-commercial so far.”
TNW: “Apparently Twitter just hasn’t branched out quite enough to keep itself happy yet. Bearing that in mind, the same birds that carry away the failwhale seem to have some spare time on their hands, so they’re out scouring the Internet looking for bargains.”
RWW: “It’s a nicely poetic slide into second base when it comes to Twitter advertising. @earlybird focuses on the ‘you saw it first’ experience that is one of the main attractors of users to the Twitter service.“