Online Research Before Purchases
Pew: 58% of Americans perform online research on products, services they are considering to purchase; http://j.mp/9t6yVC
Updates from September, 2010 Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
LinkedIn: a Big Industry Trade Show
Helft on LinkedIn: It is not easy living in the shadow of Facebook and Twitter; http://j.mp/cb75aT
Gerrit Eicker
Social Media Referrers
AT Internet: On average Facebook accounts for more than 1% of visits, 13 times greater than Twitter; http://j.mp/agYBDj
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Gerrit Eicker
AT Internet: “As part of this study, we only took into consideration 12 leading French news websites audited by AT Internet solutions. – For overall traffic, after all different traffic sources have been considered for French news websites, the average share of Facebook as a referrer was 1.3% from the 6th to the 12th September 2010 and only 0.1% for Twitter. … By way of comparison, let’s take an in-depth look at the web giant: Google. By taking the same number of websites into consideration, Google’s share was 40.6% in France, in other words 30 times greater than Facebook.”
pC: “For Twitter, that rate is consistent with what Hitwise found in the U.S. in March, when it said Twitter sends 0.14 percent of clicks to news and media sites, making it number 39 on the list of traffic-givers. But Facebook’s impact is less pronounced in France. – In May, Facebook was the number-seven referral giver to UK newspaper websites, according to the industry’s Newspaper Marketing Agency …, but Twitter wasn’t even included in the list of 19.“
Gerrit Eicker
Facebook+Skype?
ATD: Facebook and Skype are poised to announce a wide-ranging partnership, including SMS, voice chat; http://j.mp/d5lHhn
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Gerrit Eicker
ATD: “You didn’t think Facebook would integrate with Google Voice, did you? – Actually, according to sources close to the situation, Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and Facebook Connect. – The move by the pair – which have tested small contact importer integrations before – is a natural one for the social networking giant, which is aiming to be the central communications and messaging platform for its users, across a range of media. – Facebook’s goal, according to sources: To mesh communications and community more tightly together and add more tools to allow users to do so. … The pair called it ‘strategic unified communications and collaboration partnership,’ and is centered on business and personal videoconferencing.“
Gerrit Eicker
StatusNet Goes iPhone
The official StatusNet application is now available in the iPhone App Store; http://j.mp/d4x8RE
Gerrit Eicker
AOL Acquires TechCrunch
AOL has agreed to acquire TechCrunch: Engagement with thought leaders is important to AOL; http://j.mp/bqht53
Gerrit Eicker
Virtual Goods
Inside Virtual Goods: U.S. virtual goods market to hit $2.1 billion in 2011; http://j.mp/b0YtUe
Gerrit Eicker
Medienkomplementarität
Riepls Gesetz der Medienkomplementarität wird durch das Internet endgültig ad absurdum geführt; http://j.mp/9c5XpK
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Till
Riepls Gesetz erweist sich anhand des Internet nicht falscher als anhand von Steintafeln. Die nutzen wir auch nicht mehr. Das zugrundeliegende Konzept ist allerdings geblieben, oder? Bezogen auf reine Übertragungstechnik ist Riepls Gesetz wirklich nur ein weiterer schlauer Satz ohne jegliche empirische Grundlage hat (anders als z.B. Godwin’s Law).
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Gerrit Eicker
Absolut! Das Internet ist nicht erforderlich, um den Gesetzescharakter zu widerlegen: Riepl ist längst widerlegt. – Da Riepl aber regelmäßig angeführt wird, um die Idee von Medienkomplementarität zu stützen, konnte ich nicht widerstehen, es noch einmal zu dokumentieren. – Medienkomplementarität auf “das Internet” anzuwenden, ist dabei (auch oben) letztendlich sinnlos, da regelmäßig Äpfel mit Birnen verglichen werden (etwa: Medien mit Geschäftsmodellen oder Distributionstechnologien). Und auch wenn sich Äpfel und Birnen substituieren können (und substituieren), erlaubt dies meiner Meinung nach keine Kausalbehauptungen in welche Richtung auch immer: die einwirkenden Variablen sind schlicht zu vielfältig.
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Gerrit Eicker
Windows Live Spaces goes WordPress.com
WordPress.com is now the default blogging platform for Windows Live Spaces users; http://j.mp/d6uiip
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Gerrit Eicker
WordPress.com: “We’ve worked with our partners at Microsoft to create a simple migration service for Spaces bloggers to easily bring all their posts, comments, and photos to WordPress.com. – Over a six month period, beginning today, Windows Live Spaces users will have the option to move their blogs to WordPress.com. To make this possible, we’ve created a brand new importer for Windows Live Spaces to WordPress.com. New Windows Live users will also be offered a WordPress.com blog when they choose to create a new blog. … We’re very happy that Microsoft chose WordPress.com as their preferred new blogging service for Windows Live users. It’s a sign of how strong WordPress.com has become, and credit for that goes to every one of you who’s been creating here.”
WordPress.com: “WordPress.com has partnered with Windows Live Spaces to upgrade your Space to a new WordPress.com site! This article will walk you through the upgrade process step-by-step to get you started. The upgrade is very easy to use and takes only a few steps to complete.”
Windows Live: “As we looked at customers’ blogging needs and what different companies were providing, we were particularly interested in what WordPress.com is doing. They have a host of impressive capabilities – from a scalable platform and leading spam protection, to great personalization and customization. WordPress powers over 8.5% of the web, is used on over 26 million sites, and WordPress.com is seen by over 250 million people every month. Not only that, Automattic is a company filled with great people focused on improving blogging experiences. So rather than having Windows Live invest in a competing blogging service, we decided the best thing we could do for our customers was to give them a great blogging solution through WordPress.com. … We’re very excited to work with WordPress.com to give our shared customers a great experience that connects the fantastic blogging capabilities on WordPress.com with the leading communications and sharing services on Windows Live. We hope you enjoy this too, and we look forward to partnering with even more great services from around the web.”
Gerrit Eicker
Huffington vs. Downie
Huffington to Downie on aggregation: Most sites understand the value of the link economy; http://j.mp/aqjOJv
Gerrit Eicker 08:43 on 30. September 2010 Permalink |
Pew: “The commercial use of the internet by American adults has grown since the mid-2000s, with 58% of Americans now reporting that they perform online research concerning the products and services that they are considering purchasing. That is an increase from 49% who said they conducted product or service research online in 2004. … Additionally, 24% of American adults say they have posted comments or reviews online about the product or services they buy, indicating a willingness to share their opinions about products and the buying experience with others. … There is no significant gender difference, with similar percentages of internet-using men (77%) and women (79%) conducting online product research. – Online African-Americans report doing product research at significantly lower rates (66%) than Whites (81%) or Hispanics (76%). – More of those in the higher income and education brackets do online product research than those in the lower brackets. Some 87% of online college graduates and 88% of those earning $75,000+ use the internet to do research on product or services. … ‘E-commerce is now a 360-degree experience for shoppers,’ noted Jansen. ‘It begins with research that in turn leads to purchases that then trigger commentary and reviews by shoppers. Every part of the online experience seems to have become second nature to internet veterans.‘”