Best Global Brands 2010
Same procedure as every year: Google and Apple gain strongly in the Best Global Brands rankings 2010; http://j.mp/d6C9XU
Updates from September, 2010 Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
Join Diaspora!
Diaspora developer release: Today we are releasing the source code for Diaspora; http://j.mp/cZJY86 (via @TechCrunch)
Martin Bay, and -
Gerrit Eicker
Diaspora: “Today we are releasing the source code for Diaspora. This is now a community project and development is open to anyone with the technical expertise who shares the vision of a social network that puts users in control. From now on we will be working closely with the community on improving and solidifying Diaspora. … Much of our focus this summer was centered around publishing content to groups of your friends, wherever their seed may live. It is by no means bug free or feature complete, but it an important step for putting us, the users, in control. Developers, our code is on github, our tracker is public, we have a developer mailing list, and we are happily accepting patches. … Feel free to try to get it running on your machines and use it, but we give no guarantees. We know there are security holes and bugs, and your data is not yet fully exportable. If you do find something, be sure to log it in our bugtracker, and we would love screenshots and browser info.”
TC: “At first glance, this preview version of Diaspora looks sparse, but clean. Oddly enough, with its big pictures and stream, it doesn’t look unlike Apple’s new Ping music social network mixed with yes, Facebook. … But no matter what Diaspora looks like now, the point is to have many different versions hosted all over the place. Some will look different than others – so it make sense to have a simple, clean base to build off of.”
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Martin Bay
Another fb alternative that IS live: http://www.aazum.com
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Gerrit Eicker
Looks like a FB-clone on first sight, not like an alternative?
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Martin Bay
That’s the point. People want facebook only without all the sh*t. aazum is like facebook, only friendly ;)
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Gerrit Eicker
Hm… What many people want and what Diaspora or StatusNet support, is a decentralised social network.
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Martin Bay
Me too… but have you found any decentralised networks that are even close to offer a complete network service?
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Gerrit Eicker
Diaspora and StatusNet are on the right track.
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Martin Bay
Sure they are.. but with no proof that they will ever arrive. Ask yourself why appleseed or some of the other similar projects never took off while friendster, orkut, hi5, bebo, facebook etc. etc. did.
Diaspora is hyped because people thought they were completely innovative. But even if they were, that is far from any indication that their setup works. Again, look at appleseed.
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Gerrit Eicker
Social Media und Issues Management
Wer ist verantwortlich für Social Media, Issues im Speziellen? Eine alte Frage und Antwort: http://j.mp/IssuesManagement
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Gerrit Eicker
Integrierende Kommunikation (Juni 2004, PPS; PDF, s/w): “BizBlogs, insbesondere Mitarbeiterblogs thematischer Experten, dienen dem kontinuierlichen externen Dialog, sind systemisch dezentral und ungesteuert: Experten können Issues tatsächlich identifizieren, priorisieren und kommunikativ gegensteuern. – Der klassische Gatekeeper in Form von Journalisten wird zunächst umgangen: Kunden und Interessenten haben Foren, um direkt aus dem Unternehmen Informationen zu erhalten und Feedback zu geben. Aber auch Journalisten können auf diese Informationen zurückgreifen und erhalten einen tieferen Unternehmenseinblick. – BizBlogs dienen zeitgleich als internes Analyseinstrument der PR-Abteilung und Geschäftsführung. Issues die ‘hochkochen’ können auch zentral identifiziert und priorisiert werden. Durch das Zuführen ergänzender Aufmerksamkeit mittels temporärer PRblogs und im Rahmen der gesamten klassischen PR-Arbeit, kann frühzeitig gegengesteuert und abgefedert werden.” [Ersetze: Blog durch beliebigen Social Media-Dienst.]
Gerrit Eicker
News Consumption
Pew: Americans are spending more time with the news than a decade ago. Online beats newspapers; http://j.mp/cYUBan
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Gerrit Eicker
Rosenstiel: “In the last two years, people have begun to do more than replace old news platforms with new ones. Instead, the numbers suggest that people are beginning to exploit the capacity of the technology to interact with information differently. – The numbers also reveal some older publications, because of their strengths, are appealing to new audiences in ways they almost certainly never could have without the creative destruction and promise of the digital age. Regular readers of The New York Times are young – 34% are younger than 30, compared with 23% of the public – suggesting that a new generation of readers is discovering virtues of the newspaper that had been known as the Old Gray Lady. The growing popularity of search engines, directing people to sites like nytimes.com, apparently has had an effect. – It all points to something we might have forgotten. The medium may not quite be the message, as Marshall McLuhan argued two generations ago. But the medium does make a difference. Different platforms serve us differently, and there is now more evidence people are integrating all of them into their lives.”
Gerrit Eicker
Jarvis vs. Künast – Publicness vs. Anonymity
Künast: Freedom can comprise anonymity. Jarvis: Yes, but freedom also comprises publicness; http://j.mp/cP0bm8
Gerrit Eicker
Self-publishing
Sundman interview: Building an enthusiastic fan base as a self-published author; http://j.mp/9q4fGj (via @Zeldman)
Gerrit Eicker
Google Reader: Still Here!
Google responds to the shut down of Bloglines, shows that Google Reader is still growing (slowly); http://j.mp/d2Cj4r
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Gerrit Eicker
TC: “If RSS is doing just fine, shouldn’t that be self-evident? Why do we need so many posts pointing out just how not dead RSS is? … The fact of the matter remains that RSS is not a consumer-friendly technology. If I said ‘RSS’ to my mother, she would have absolutely no idea what I was talking about. If I said ‘Twitter’ or ‘Facebook’ to her, she knows who those are – she even uses them. … But overtime, that reliance on RSS to pump the content into these services is going to continue to erode. Instead, people are more actively sharing content by way of buttons (like the Tweet button and Facebook’s Like button). … As bad of an end-user experience as RSS provides on the desktop, just look at it on mobile. Do you think anyone is going to load up Google Reader mobile and type in URL to subscribe to via RSS? Do you think they’ll even take the time to copy and paste it in? No, because most don’t now.”
Winer: “Anyway, RSS is doing fine. It forms the pipes through which news flows. Nowadays there are some new-fangled faucets called Twitter and Facebook. But behind the scenes, connecting it all together is RSS. Formats that are as deeply entrenched as RSS is stay deeply entrenched. It’s how technology works. It’s why we still use QWERTY typewriters and why pages are still 8.5 inches wide and 11 inches tall. … We need a really lean and mean feed reading web service. It senses how frequently each feed changes and reads it that frequently. It’s also possible for it to receive pings that say ‘read this feed now’ – very simple protocols, nothing as complicated as the stuff being proposed these days.”
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Martin Seibert
Ich finde die Wachstumskurve von Google durchauch beeindruckend. Wer kann heute schon über fast ein Jahrzehnt hinweg entweder ein lineares oder sogar ein exponentielles Wachstum aufweisen? Twitter jedenfalls nicht.
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Gerrit Eicker
Die Kurve ist bis Ende 2009 / Anfang 2010 definitiv beeindruckend. Aber dann? Das Jahr 2010 wirkt auf mich ziemlich flach. Das Wachstum, egal ob man es als linear oder exponentiell bezeichnet, ist jedenfalls durchbrochen. Und das bei einer weiterhin sehr geringen Verbreitung von Feedreadern (etwa 10-15%) und kaum einer Alternative zum Google Reader, also insgesamt viel Marktpotential. Was paidContent außerdem zurecht fragt, ist, wie stark die tatsächliche Nutzung aussieht? Und ausgerechnet dazu will Google (auf Nachfrage) keine Zahlen haben? – Twitter ist meiner Meinung nach kein guter Vergleich. Twitter ist letztendlich ebenso speziell wie die Kombination aus RSS und Feedreader. Der bessere Vergleich ist der zu Facebook: Legt man die Charts übereinander, kann man gegen die Korrelation kaum argumentieren…
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Martin Seibert (TwentyFeet)
Wenn Du die zwei Charts tatsächlich übereinander gelegt hast, wäre das doch einen Blog-Post wert. Insgesamt ist ein Vergleich mit Facebook meines Erachtens nicht fair. Facebook ist ein Phänomen, kein Trend. Wenn die sich irgendwann mal auf einem Niveau einpendeln würden … :-)
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Gerrit Eicker
Facebook ist meiner Meinung nach heute der mit Abstand größte Feedreader. Und Facebook wächst weiterhin in einer schier unglaublichen Geschwindigkeit.
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Martin Seibert (TwentyFeet)
Aber nur für öffentliche Nachrichten. Ich benutze Google Reader auch viel für Dinge, die eben nur für mich interessant sind.
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Gerrit Eicker
Klar, auch deshalb sehe ich – für mich – vorläufig keinen Ersatz durch aktuelle Social Media-Tools.
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Gerrit Eicker
Google Privacy Policy Violations
SEL: How many Google privacy policies are you violating? http://j.mp/a7EZtv
Gerrit Eicker
Google Instant
Google: Search is now faster than the speed of type. Google Instant saves time searching the Web; http://j.mp/d3qFOW
Gerrit Eicker
NYT: No Print in Future
Sulzberger: We will stop printing the New York Times sometime in the future, date TBD; http://j.mp/bpHI9B
Gerrit Eicker 14:57 on 16. September 2010 Permalink |
Interbrand: “IBM, Microsoft and Google lead Interbrand’s 11th annual ranking of the ‘Best Global Brands.’ Google (#4) sees a 36% increase in value over last year, bringing the brand closer than ever to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the 11th year straight, Coca-Cola (#1) retains its top spot as the number one ranked brand on the list. … A number of prominent brands faced extraordinary crisis in 2010 resulting in stalled growth, value loss and in the case of BP, failure to make the ranking this year. BP’s environmental disaster and inability to make good on its brand promise of ‘Beyond Petroleum’ led to it falling off of the list and helped competitor Shell emerge as an industry leader, now ranked number 81, up from number 92 in 2009.”
Interbrand on Google: “As Google continues its upward path, it increasingly finds it difficult to reconcile its brand promise, ‘Don’t be evil,’ with the realities of a powerful global brand. Although it continues to leverage this messaging through investments in Google.org (its not-for-profit philanthropic arm) and a number of other initiatives, its access to user information and what it is doing with it is increasingly being scrutinized. Recently, it compromised a key value – trust – when it violated 176 million users’ privacy with Google Buzz. And though its effort to pull out of China, which was censoring the search engine, and realign with its message demonstrated its commitment to its promise, only a few months later, it was quietly persuaded to work with the regime again. Still, Google’s reach and record for innovation is undisputed. Expect the brand to continue to diversify and expand, even as it experiences increasing backlash.”
Interbrand on Apple: “Apple had another great year. Negative buzz over the iPad name was quickly replaced by glowing sales and avid converts. Meanwhile, the iPhone 4′s sales reached the 1.5 million mark its first day. It continues to control its messages very carefully, which creates enormous buzz and anticipation. Advertising campaigns and interactive websites remain distinct and consistent, keeping the role of brand exceptionally high. If the brand has one fault, it’s the failure to provide perfectly functioning new products. This year, iPhone 4′s reception glitches warranted a public apology from Steve Jobs – and left the door wide open for public criticism. Apple could also improve its corporate citizenship profile, which remains neutral. While it partners with the PRODUCT (RED) Global Fund, this remains relatively unknown.“