Gedanken zum Journalismus
Griess: 10 Gedanken zum Journalismus. Es wird schneller geschossen und nicht alles muss treffen; http://j.mp/cQAsX1
Updates from October, 2010 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Influence vs. Popularity
Vocus: Popularity is that people like you. Influence is when people listen to you; http://j.mp/cxE9gH (via @pfandtasse)
Gerrit Eicker
Deutschland ein eBook-Land?
Forsa: 54 Prozent der Deutschen ziehen aktuell in Erwägung, sich ein eBook zu kaufen; http://j.mp/aAkuND
Gerrit Eicker
Personalised Media
Sandberg: People do not want something targeted to the whole world. Pros and cons of personalisation; http://j.mp/dAjYFb
Gerrit Eicker
Virtual Worlds Trends
Shiao: Trends in the virtual worlds industry. Terminology, avatars, augmented social graph, business; http://j.mp/as0pmX
Gerrit Eicker
Schweiz: Zeitungsverkauf weiter rückläufig
WEMF: Auch in der Schweiz ist der Zeitungsverkauf weiter rückläufig und keine Trendwende in Sicht; http://j.mp/cnHuGo
Gerrit Eicker
Facebook Should Buy Skype
Bernström: Voice is the new black. How should [Facebook] enter the space? Buy Skype; http://j.mp/bMUD44
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Gerrit Eicker
SB: “Voice is the new black. Seems like after all the hype of apps, the world still wants to connect in real-time and in many cases is willing to pay for such value. In the battle of voice, Skype, Google, Apple, telecom operators and independent outfits are gearing up for battle. The trillion-dollar land grab is officially on. – Apple launched FaceTime video chat. Google Talk is turning into the new pay phone. Oh, and Skype has filed for an IPO as well as announcing plans to enter the enterprise space. – But besides the indie stalwarts, who’s the dark horse in the room? – Facebook. – What should it do? How should it enter the space? The answer is clear. Buy Skype. – Four reasons why Facebook should acquire Skype.“
Gerrit Eicker
Examiner.com
Hyperlocal: Examiner.com is now getting 10,000 applications a month for examiners; http://j.mp/bwtMqP
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Gerrit Eicker
VB: “While the pay isn’t huge (and Examiner.com officials wouldn’t provide details), Examiner.com is now getting 10,000 applications a month for examiners. It vets each application and accepts about 40 percent of them, after looking at sample stories and writing skills (and doing criminal background checks). The writers can focus on any of 200 categories or subcategories. the writers can look at a dashboard and see how much money they have made in a month. – Examiner.com is making money through local ads, examiner sponsorships, and campaigns that are targeted via Examiner Connect, which combines content creation with social media and search engine optimization techniques. The company did a campaign with pet food maker Iams related to pet adoption. That resulted in much better search results for searchers on the words ‘pet adoption’ and ‘Iams.’ On such campaigns, the competition isn’t as fierce.”
Gerrit Eicker
Information and Journalism
Myers: Information is what people want; they do not care whether it is called journalism; http://j.mp/cBTUI4 (via @heinz)
Gerrit Eicker
Kiva Field Partner
Die Kiva Field Partner sind die essentiellen Ansprechpartner für Mikrokreditnehmer vor Ort; http://j.mp/KivaFieldPartner
Gerrit Eicker 07:41 on 4. October 2010 Permalink |
Vocus (PDF): “Influence is different from popularity but… An overwhelming 90% of respondents perceive a big difference between ‘influence’ and ‘popularity.’ However, qualitative review of open ended comments on this question shows the distinction is not always clear. A follow-on question also adds ambiguity, with 84% of respondents saying that there is a correlation between ‘reach’ and ‘influence’ on social networks. – Quality of network and quality of content have a defining impact on influence. The top contributing factors that make a person or brand influential include the ‘quality or focus of the network’ (60%), the ‘quality of content’ (55%), which tied with the ‘capacity to create measurable outcomes’ (55%), and the ‘depth of relationship’ a person or brand has with social contacts (40%). – Content is king, but context is queen. 50% of respondents said that the single most important action a person or brand can take to increase their influence online was to ‘create, post or share compelling content.’ – Views vary on effective measurement. A majority, 29% of respondents, said ‘action’ is the most important measure of effectiveness in social media, yet more than one-third (36%) also ranked ‘action’ as the least important. – Senior execs are willing to pay for influence. 57% of respondents said they would be willing to pay an influencer to help ‘drive actions and outcomes.’ Cross-tab analysis by title, role and organization provided additional insight as to who exactly is willing to pay for influence. A cross-tab analysis by title showed that the executive level, such as CEOs and CMOs (63%), would be most willing to pay for influence.”
Gerrit Eicker 07:48 on 4. October 2010 Permalink |
Vocus (PDF): “Influence is not popularity – 90% of respondents seemingly drew a clear distinction when asked the ‘yes or no’ question, ‘Is there a big difference between popularity and influence?’ The 237 open-ended comments submitted along with this question indicated a perception that influence is serious and popularity is fun. – Influence drives, motivates, is steadfast, and causes people to take action, while popularity is hip, perhaps amusing and wanes easily amid a fickle audience. ‘Liking you and listening to you are two different things,’ wrote one respondent. ‘Popularity is an expression of volume while influence is an expression of value,’ said another. Some felt popularity was simply not linked to influence. ‘The way I see it, Simon Cowell from American Idol had influence, even when he wasn’t very popular,’ added a third respondent.”
Gerrit Eicker 07:49 on 4. October 2010 Permalink |
Vocus (PDF): “This analysis of the previous question was validated in a follow-up question where respondents were asked to choose the single most important action a person or brand could take to increase their influence online. Fifty percent of respondents said, ‘create, share or post compelling content.’ Authenticity, a defining principle of social media ranked next with 31%, while ‘focus on contributing to fewer conversations, but more in depth’ ranked third with 10%. The remaining difference was near-evenly spread among the remaining choices including, ‘Contribute to as many social media conversations as possible,’ ‘connect with famous or influential people,’ and ‘be famous offline.’”