Twitter Timely Tweets
Twitter starts adding Promoted Tweets advertising to users‘ timelines with Timely Tweets; http://eicker.at/TwitterTimelyTweets
Updates from July, 2011 Toggle Comment Threads | Keyboard Shortcuts
Gerrit Eicker
#PlusGate
Google Plus likes to escape its homemade identity crisis, but #PlusGate keeps trending; http://eicker.at/PlusGate
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Gerrit Eicker
Horowitz: “Last night, Robert Scoble shared some information based on his conversation with Vic Gundotra. That post went a long way toward clearing the air, and we want to thank many of you for your feedback and support. … We’ve noticed that many violations of the Google+ common name policy were in fact well-intentioned and inadvertent and for these users our process can be frustrating and disappointing. So we’re currently making a number of improvements to this process – specifically regarding how we notify these users that they’re not in compliance with Google+ policies and how we communicate the remedies available to them. … Second, we’re looking at ways to improve the signup process to reduce the likelihood that users get themselves into a state that will later result in review. … We’ll keep working to get better, and we appreciate the feedback – and the passion – that Google+ has generated.”
Winer: “There’s a very simple business reason why Google cares if they have your real name. It means it’s possible to cross-relate your account with your buying behavior with their partners, who might be banks, retailers, supermarkets, hospitals, airlines. To connect with your use of cell phones that might be running their mobile operating system. To provide identity in a commerce-ready way. And to give them information about what you do on the Internet, without obfuscation of pseudonyms.”
Wired: “After a steady stream of angry blog posts and heated debate among its own users over the value of pseudonymity on the web, Google announced Monday that it was revising its ‘real name’ policy, at least for display, on Google+. … Google’s response aims to try to make social identification nearly as nuanced and granular as its approach to sharing content has been. Users can already add nicknames to their profile, as well as ‘other names’… Let’s be clear, though: All of these changes affect only the public display of identity to other users and the open web. Google itself still wants your full identity, or at least as much identity information as possible. Other users may only get partial glimpses at your multiple and overlapping identities, as well as the information you share. Google gets everything. … Under the banner of increased privacy and user control, it solicits information from you that, were it viewable by everyone in your networks, you would most likely keep to yourself. – Well, now we’ve given you almost everything, Google. Please don’t be evil.”
EFF: “A new debate around pseudonymity on online platforms has arisen as a result of the identification policy of Google+, which requires users to identify by ‘the name your friends, family, or co-workers usually call you’. This policy is similar to that of Facebook’s which requires users to ‘provide their real names and information.’ Google’s policy has in a few short weeks attracted significant attention both within the community and outside of it, sparking debate as to whether a social platform should place limits on identity. … It is well within the rights of any company – Google, Facebook, or otherwise – to create policies as they see fit for their services. But it is shortsighted for these companies to suggest that ‘real name’ policies create greater potential for civility, when they only do so at the expense of diversity and free expression. Indeed, a shift toward crafting policies requiring ‘real’ names will have a chilling effect on online free expression.”
Hinckley: “This whole persona/pseudonym argument may seem like a tempest in a teapot, but the fact is, the forum for public discourse is no longer the town hall, or newspaper, or fliers on the street. It is here on the Internet, and it is happening in communities like this, hosted by private sector companies. Freedom of speech is not guaranteed in these places. As Lawrence Lessig once said, ‘the code is the law.’ The code that Google applies, the rules they set up now in the software, are going to influence our right to speak out now and in the future. It is imperative that we impress upon Google the importance of providing users with the same rights (and responsibilities) as exist in the society that nurtured Google and brought about its success. … Behind every pseudonym is a real person. Deny the pseudonym and you deny the person.”
WSJ: “Actually, compared with Google’s other recent forays into the world of social media, Google+ has done pretty well. It took Buzz and Wave just a few hours before they began to be overwhelmed with bad publicity. It has taken a month for the knives to come out for Google+.”
TC: “Google Minus – Each of the past three weeks, we’ve been seeing less and less traffic referred. And that’s with the overall network supposedly growing. – Part of that may be Google’s own fault. They really screwed up the brand situation. They even gutted one of our employees who just wanted to share content. – It would be hard to overstate just how important this second phase of Google+ is for Google. While they’re not a small startup limited by resources and money, they still only get one chance to make a first impression. In the first two weeks, that impression was very good. In the last two, not as good.“
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Gerrit Eicker
NWW: “Google continues to suspend pseudonymous Profile accounts that are not real names, judging from today’s suspension of ‘Botgirl Questi‘, the avatar name of a well-known SL blogger. In real life, Botgirl is David Elfanbaum, co-founder of a high tech consultancy called Asynchrony Solutions. … ‘Out of 50,000 people who may be familiar with me, 95% know me as Botgirl Questi. So theoretically under their existing policy, it should be my real life account that got suspended.’ (Google’s rules state the profile name should be one ‘that you commonly go by in daily life.’) Also, Elfanbaum adds, ‘I’m in solidarity with the majority of those with avatar identities who have not linked with real life.‘”
Botgirl Questi: “My new site aggregating #plusgate #nymwars posts and articles. Please /cc me on new links that I should add.“
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Gerrit Eicker
Guardian: “Google+ pseudonym wars escalate – is it the new being ‘banned from the ranch’? – The list of blocked users is what is now being referred to as the NymWars extends to some fairly influential users. Most embarrassingly for Google, the latest is Blake Ross, co-founder of Firefox, who was inexplicably blocked from the service on Wednesday night. He trumps even William Shatner. … It’s risky for Google to take what feels like a hardline approach, for two reasons. Firstly, many of the users it is now penalising for using online monikers are valuable, influential early adopters – and Google really needs them to be on side. Secondly, given the battle for this space, and how Google+ needs to prove itself by getting to a critical mass of people as quickly as possible, it can’t afford to lose momentum.”
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Gerrit Eicker
The Atlantic: “The kind of naming policy that Facebook and Google Plus have is actually a radical departure from the way identity and speech interact in the real world. They attach identity more strongly to every act of online speech than almost any real world situation does. … [I]n real life, we expect very few statements to be public, persistent, and attached to your real identity. Basically, only people talking on television or to the media can expect such treatment. And even then, the vast majority of their statements don’t become part of the searchable Internet. … [P]seudonyms allow statements to be public and persistent, but not attached to one’s real identity. – I can understand why Google and Facebook don’t want this to happen. It’s bad for their marketing teams. … They are creating tighter links between people’s behavior and their identities than has previously existed in the modern world.”
Gerrit Eicker
BB: “+Soulja Boy, +T-Pain, and other pop celebrities won’t have a problem using Google+ with their stage names, but internet-eccentrics who’ve been known in the world by non-normal names for years can’t get a break – in some cases, even when those ‘weird’ names are in fact their legal names. Tim Carmody of Wired has the latest on Google+ nymwars. Yes, it’s still in beta, but boy oh boy do they seem determined to screw this pooch.”
Gizmodo: “Google’s Real Names Policy is Evil – Google’s horrible new policy on using real names in Google+ effectively means that the service is now a danger to real people. You have to ask yourself why a company that pledged to not be evil would do this. … Forget social networking, the big goldmine of the future is online identity verification. This could be Google prioritizing getting ahead in that race over its users’ preferences and safety. – In other words, it’s Google putting money and greed over humanity. It’s Google being evil. … The easy answer, of course, is simply to not use Google+. And I’m quite sure some people will posit that as a solution. But there are two reasons that’s not the answer. – First, Google is too big and too important. … Second, and this is related to the first, is that Google+ is a community. And we as a society we have a duty to work to make our communities free and open.”
RWW: “Google’s Joseph Smarr refers us to this video interview (at 9:30) he did with Alex Howard, where among other things he offers the following explanation. (Thanks to Carolyn Martin for the transcription.) – ‘It’s not just enough to offer the ability to post under a pseudonymous identifier. If you’re going to make the commitment that we’re not going to out your real identity, that actually takes a lot of work, right? Especially if you’re using your real account to log in, and then posting under a pseudonym. And so we feel a real responsibility that if we’re gonna make the claim to people, ‘it’s safe, you’re not gonna get outed’, that we really think through the architecture end to end and make sure that there aren’t any loopholes or gotchas where all of a sudden you get outed. And that’s actually a hard thing to do in software. And so, I think that’s [ ] an angle people often miss … we don’t want to do it wrong so we’d rather wait until we get it right.’ – Does that sound like Google might change this policy in the future? I’ve followed up with Smarr to ask for more details.“
Gerrit Eicker
Smartphone Adoption
Pew: 35% of American adults own a smartphone and 25% of owners mostly go online with it; http://eicker.at/SmartphoneAdoption
Gerrit Eicker
ACSI Social Media 2011
ACSI: Social media services struggle with customer satisfaction. Facebook opens door for Google Plus; http://eicker.at/ACSISocialMedia2011
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Gerrit Eicker
ACSI: “The social media market is primed for a new player that allows users to connect with friends, according to the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, produced in partnership with customer experience analytics firm ForeSee Results. Despite a small improvement this year, Facebook (+3% to 66) is the lowest-scoring site, not only in the social media category, but of all measured companies in this report. The survey was conducted last month, before the widespread introduction of Facebook’s biggest competitor, Google+, but Facebook’s low score indicates that Google+ could easily pounce and gain market share if they can provide a superior customer experience. – ‘We don’t know yet how Google+ will fare, but what we do know is that Google is one of the highest-scoring companies in the ACSI and Facebook is one of the lowest,’ said Larry Freed, president and CEO of ForeSee Results. ‘An existing dominance of market share like Facebook has is no longer a safety net for a company that is not providing a superior customer experience.‘ – Facebook is just one story emerging from today’s report. The ACSI E-Business Report covers three categories of e-business: social media, portals and search engines, and online news. This is the twelfth annual report of its kind, allowing companies and analysts to track the performance of these organizations over time by a critical metric: customer satisfaction. – Wikipedia (+1% to 78) takes the top spot, while YouTube (+1% to 74) comes in a distant second. Myspace drops from this year’s Index because there were not enough users to create a statistically significant sample. Overall, social media is one of the lowest-scoring industries measured by the ACSI – only airlines, newspapers, and subscription television services score lower. – Google leads the search engine and portals category (up 4% to 83), but Bing follows closely, jumping an impressive 7% in one year to 82. Anything over 80 is generally considered an excellent score. Bing has grown in market share over the last year and makes up roughly 17% of the search engine market, up from 9% last year. – ‘While Google+ is the challenger to Facebook’s established dominance in the social media sphere, in the search engine wars, Google is king and Bing is hoping to be a contender,’ added Freed. ‘Last year, Google’s customer satisfaction score was three points higher than Bing’s. This year, that gap narrows to one point. Bing is showing it can challenge Google in terms of revenue, market share, and the customer experience.‘”
Gerrit Eicker
Diaspora*
Diaspora: nicht-kommerzieller Open Source-Webserver zum Betrieb dezentraler sozialer Netzwerkdienste; http://eicker.at/Diaspora
Gerrit Eicker
Google Plus Games
SlashGear: Help pages for Google Plus have officially confirmed the upcoming Games Stream; http://eicker.at/GooglePlusGames
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Gerrit Eicker
SlashGear: “Google’s help pages for Google Plus have officially confirmed the upcoming Games Stream, a place where results from what will presumably be social-style gaming on the new network will be pulled together. ‘If you’re looking for updates shared from games, check out your Games stream’ the help article suggests, though currently the link it mentions leads to a 404 page. … Such an inclusion would be another strike against Facebook, which has made significant strides in monopolizing the social or ‘casual’ gaming market with titles such as Farmville. Google is believed to have covertly invested between $100m and $200m in Farmville developer Zynga back in mid-2010.”
VB: “The Games Stream is apparently a social-style news stream that contains messages related to games that you play on Google’s social network. Google Plus has gained more than 10 million users and 20 million visitors in the last three weeks. However, games are not currently part of the network. … The topic also came up because Zynga revealed in a filing this week that Google was an investor in the company. Zynga makes the most popular games on Facebook. Google Plus might also be used to bring Android game results into a user’s PC-based game stream.”
TNW: “Google Plus Games could be the search giant’s take on Facebook Games and Apple’s Game Center, two of the biggest social gaming portals. – The interesting thing to note is that Google has taken feedback from Facebook users and used it to its advantage, separating notifications for games so that it does not pollute the stream, Many users of the world’s most popular social network have often complained about the lack of filters on games on their Home Feed.”
RWW: “There’s no official word from Google on a launch of a Games feature for Google Plus, but many signs are pointing to a feature that would be quite different from that of Facebook’s. The balancing act for Google Plus will be to have the Games help make the site a destination for people to return regularly while not chasing away those users who find the absence of casual gaming a welcome relief.”
Gerrit Eicker
Google Plus Business Profiles
Oestlien: We expect to have an initial version of business profiles in the next few months; http://eicker.at/GooglePlusBusinessProfiles
Xenu are discussing. -
Gerrit Eicker
Oestlien: “A few weeks ago we mentioned we would be doing a test of business profiles and asked people interested to apply. Believe it or not we actually had tens of thousands of businesses, charities, and other organizations apply to take part from all over the world. … With so many qualified candidates expressing intense interest in business profiles, we’ve been thinking hard about how to handle this process. Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for everyone in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers. … In the meantime, we ask you not to create a business profile using regular profiles on Google Plus.”
TNW: “The change of heart comes after anger about Google’s apparent favouritism towards organizations like Ford, Mashable and ourselves from Jason Calacanis and others. Google Plus has shut down and reactivated these accounts on multiple occasions – our own was shut down a few weeks ago before suddenly becoming available again, and the same thing happened this morning after the most recent ban wave. We’re not too sure what’s going on. – It seems however that Google is encouraging businesses, for the time being, to pick a real person from its organization as a mouthpiece who can share links on the network.”
Sullivan: “Hey Google, I’d say I know you’re all new to the social game and should be forgiven that you have messed up with how to handle brands here so badly. Except, you’re not new. – For one, you know that Twitter and Facebook both support brands, and that there would obviously be demand for this here. You failed to implement that support. Bad on you. – I know it’s all ‘field trial,’ but that’s not really an excuse, given that you knew – had to know – this would happen. – Worse, you gave no clue that Google Profiles were suddenly changed to bar non-humans from using them. Before Google+ came along, this wasn’t a problem. I know. I remember Google Buzz, when plenty of brands, including our own +SEL on Google Buzz account, started up. – No one said a word against this. No one told us not to do it. So when Google+ happened, no one had any idea the rules had changed – and especially changed for Google Profiles which are a superset of Google Plus.“
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Xenu
Business ad revenue is a big piece of Facebook income, yet Google+ provides nothing for small businesses who either want a Google+ presence or want to advertise. You are alienating your income sources before they are even on board. Who makes these business decisions at Google? Are they getting a big bonus this year?
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Gerrit Eicker
Google Plus is still in its field trial. They are going to offer Business Profiles (see above). And I’m pretty confident that they’ll offer advertising opportunities lateron.
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Xenu
I’m fully aware this is a “field trial.” But even someone not in the social media world could anticipate and had better systems in place prior to such a launch. Calling something a “field trial” does not excuse professional negligence and/or incompetence regarding such an obvious issue as business profiles (and subsequent advertising). Of course, it is possible the entire Google+ is being run by teenagers with no business background whatsoever, in which case I retract and apologize my criticisms.
Gerrit Eicker
AdAge: “After three months of testing the social-network waters, Google+ is finally ready to make a big splash. … At Ad Age’s Digital West conference last week, Christian Oestlien, group product manager for social advertising at Google, announced it’s close to unveiling Google+ business profiles that will permit companies to create pages and circles like those of an individual user of the social network. … Asked how Google+ plans to police the network for authentic and inauthentic users, Mr. Prosser said it is taking a few different approaches. If companies notice that a logo or profile is being improperly used, it can report the profile to Google, which will respond with what it calls a ‘soft takedown.’ The user will be given a few days to change the name or appeal the finding before Google takes further action, but even if the person is found guilty there won’t be other ramifications; it won’t shut down Gmail or other services for the user.”
Gerrit Eicker
Computable Document Format (CDF)
Wolfram has released the Computable Document Format (CDF): bringing interactivity via computation; http://eicker.at/CDF
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Gerrit Eicker
Wolfram: “Today we launched our Computable Document Format, or CDF, to bring documents to life with the power of computation. – CDF binds together and refines lots of technologies and ideas from our last 20+ years into a single standard—knowledge apps, symbolic documents, automation layering, and democratized computation, to name a few. – Disparate though these might appear, they come together in one coherent aim for CDF: connecting authors and readers much better than ever before. … With CDFs we’re broadening this communication pipe with computation-powered interactivity, expanding the document medium’s richness a good deal.”
RWW: “It isn’t simply readers who are meant to benefit from having more interactive publications. Wolfram says that the CDF is also designed to make it easier for authors and publishers to create and incorporate these knowledge apps into documents, arguing that up until now, these sorts of things have often required a knowledge of programming. CDFs can be created using the Mathematica software, and Wolfram insists that building a knowledge app is as easy as writing a macro in Excel.”
O’Reilly: “Wolfram’s tools create documents that can be shared on the Web, and are free for use by people who publish free documents. The tools can be licensed by organizations that charge for documents. Access to the tools can be on the Wolfram site (Software as a Service), or licensed and installed on your own server. – These tools look to me like a boon to educators, and I predict that all manner of publishers in the sciences and social sciences will license them. … Wolfram plans to release the format itself as what they call a ‘public standard.’ This is not the same as an open standard. … I assume Wolfram will keep strict control over the format, which draws a lot from the Mathematica language, and I doubt other companies will want to or be able to catch up to Wolfram in the sophistication of the tools they offer.”
Gerrit Eicker
Marshall McLuhan
Today would have been Marshall McLuhan‘s 100th birthday: I am busy perceiving patterns; http://eicker.at/MarshallMcLuhan
Gerrit Eicker
Google Plus iPhone App
TC: After less than 24 hours the Google Plus iPhone app has hit the #1 free spot in the Apple app store; http://eicker.at/GooglePlusiPhoneApp
Gerrit Eicker 09:22 on 30. July 2011 Permalink |
Twitter: “[W]e’re introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline. These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once. Promoted Tweets can also be easily dismissed from your timeline with a single click. – We’ll be rolling out and testing this new offering over the next several weeks with a select group of partners… From the start, our philosophy around advertising has been simple: We put our users first and strive to create products that enrich the Twitter experience for every Twitter user.”
RWW: “How do you leverage an attention economy in a newsfeed world? If you’re a brand on Twitter, you can now pay to give your Tweets privileged placement in the streams of your followers. … I expect it will work well. Will the company ever start serving up ads from branded accounts it believes you are likely to be interested in (and who pay for it)? Maybe. The relationship between promoted Tweets in search, in the stream and promoted accounts will be interesting to watch. … The future is here, it’s being Tweeted and now there’s pre-roll. Keep it under 140 characters and I find it hard to object. It looks like a very smart system to me.”
VB: “For in-stream promoted tweets, only users who follow the account that sends the promoted tweet will see the ad, and the ads can be hidden from the stream on a one-by-one basis. … Putting these tweets out of chronological order is a bit of a departure from how the Twitter timeline has always worked, and it’s likely to cause some rancor among the service’s users. … ‘We’re seeing incredible engagement numbers – between 3 percent and 5 percent on average for Promoted Tweets… We’ve seen some as high as 52 percent,‘ said [Twitter spokesperson Carolyn] Penner… Twitter defines engagement as a clickthrough, but it also counts retweets, replies and favorites in its engagement numbers – meaning that part of the ROI includes one-on-one conversations with fans of the brand.”
TNW: “This is obviously a nice improvement for advertisers on Twitter as it greatly increases the chances that a user is going to see a Promoted Tweet if it’s surfaced. If a user follows a couple hundred people, they’re likely to miss a single Tweet unless they’re checking the service constantly. This way the ad can be delivered when the user is actually on the service.”
TC: “[T]his is clearly Twitter biggest move into the money-making waters yet. Will it work? We’ll see, but it’s clearly the next logical step for the Promoted Products. After months of perfecting them in search and on the sidebar, now they’ll be put to the real test. We should see quickly if users begin to unfollow brands as a result, or if the engagement rates go through the roof. If it’s the former, it’s back to the drawing board (again) for Twitter. If it’s the latter, it could be time to think of Twitter as a serious business.”
Forrester: “The bottom line: it’s ok to use paid media in your social marketing efforts but it’s best to start by dipping your toe. The risk isn’t in cost (most of these ads are performance based), it’s in alienating your customers. Take a similar approach the social networks are taking: focus on your organic efforts and the user experience first, then try out paid media to accelerate your efforts.”