Google DDP
AdAge: [Google attempts] to create a liquid market for the data used to target display advertising; http://eicker.at/GoogleDDP
Updates from July, 2011 Toggle Comment Threads | Keyboard Shortcuts
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Gerrit Eicker
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Gerrit Eicker
Facebook’s Dethroning of Myspace
Do you remember how long it took Facebook (2004) to dethrone Myspace (2003)? http://eicker.at/FacebookMyspace
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Gerrit Eicker
Google Plus Identities
Google and the freedom to be who you want to be, at least if it is not on Google Plus; http://eicker.at/GooglePlusIdentities @oobscure
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Gerrit Eicker
Scoble: “I talked with Google VP Vic Gundotra tonight (disclaimer, he used to be my boss at Microsoft). He is reading everything we have written about names, and such. Both pro and con. … He says it isn’t about real names. He says he isn’t using his legal name here. He says, instead, it is about having common names and removing people who spell their names in weird ways, like using upside-down characters, or who are using obviously fake names, like ‘god’ or worse. – He says they have made some mistakes while doing the first pass at this and they are learning. He also says the team will change how they communicate with people. IE, let them know what they are doing wrong, etc. … He also says they are working on ways to handle pseudonyms, but that will be a while before the team can turn on those features (everyone is working hard on a raft of different things and can’t just react overnight to community needs).”
Gerrit Eicker
Deutschland ist online, fast
(N)Onliner Atlas 2011 (PDF): 3/4 der Deutschen online, Schere zwischen Bildungsgruppen schließt sich; http://eicker.at/NOnlinerAtlas2011
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Gerrit Eicker
(N)Onliner Atlas 2011: “Entlang welcher demografischen Grenzen die Internetnutzung verläuft, lässt sich gut anhand des durchschnittlichen Onliners bzw. Offliners darstellen. Der typische Onliner ist im Durchschnitt eher männlich, 41,5 Jahre alt, ist berufstätig, lebt in einem Haushalt mit 2-3 Personen und hat ein Haushaltsnettoeinkommen von etwa 2.380 Euro. Der typische Offliner ist dagegen eher weiblich, 66,8 Jahre alt, ist nicht (mehr) berufstätig, lebt in einem Haushalt mit 1-2 Personen und hat ein Haushaltsnettoeinkommen von ca. 1.560 Euro. … ‘Das Internet wird für immer mehr Bürgerinnen und Bürger zu einer Selbstverständlichkeit. Die Abstände bei der Internetnutzung zwischen den untersuchten Bevölkerungsgruppen verringern sich weiter. Doch wir erkennen anhand des (N)Onliner Atlas auch, dass sich trotz dieser allgemein positiven Entwicklung noch ein deutlicher digitaler Graben entlang von Alter, Einkommen und Geschlecht zieht. Wer den gleichberechtigten Zugang für die gesamte Gesellschaft möchte, muss diese Lücken schließen. Das Bundesministerium für Wirtschaft und Technologie engagiert sich daher seit Jahren in zahlreichen Projekten, mit denen nicht nur mehr Menschen ins Netz gebracht werden sollen, sondern der kompetente Umgang mit dem Medium im Mittelpunkt der Förderung steht’, betonte der Parlamentarische Staatssekretär beim Bundesminister für Wirtschaft und Technologie, Hans-Joachim Otto. … Prof. Barbara Schwarze, Präsidiumsmitglied der Initiative D21…: ‘Der Einfluss der digitalen Medien auf die ökonomische Entwicklung ist inzwischen so groß, dass es heute kaum noch einen Beruf gibt, der ohne fundierte Medienkompetenz auskommt. Es ist erfreulich, dass gerade die heutige Schülergeneration beinahe vollständig das Internet nutzt. Doch schaffen wir es in Deutschland bisher nicht, in den Schulen eine digitale Kompetenz zu vermitteln, die für junge Menschen unabhängig von der sozialen Herkunft gleiche Chancen schafft. Gleichzeitig müssen wir uns vor dem Hintergrund des demografischen Wandels auch darüber Gedanken machen, wie wir diejenigen an den aktuellen Arbeitsmarkt heranführen, die bisher mit Computer oder Internet kaum Erfahrungen gemacht haben.’”
Gerrit Eicker
Google Plus Business
Oestlien: The business experience we are creating [for Google Plus] should far exceed the consumer profile; http://eicker.at/GooglePlusBusiness
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Gerrit Eicker
Oestlien, Google: “The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles. … Over the next few months we are going to be running a small experiment with a few marketing partners to see the effect of including brands in the Google+ experience. We’ll begin this pilot with a small number of named partners. If you represent a ‘non-user entity’ (e.g. business, organization, place, team, etc.) and would like to apply for consideration in our limited program (and be amongst the first to be alerted when the business product launches)… In fact, it was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!”
Mashable: “We’re not surprised that Google is building an optimized Google+ experience for businesses, but we are surprised that Google wasn’t more prepared for the wave of brands that have been joining its social network. The same thing happened with Google Buzz and has happened on Facebook, Twitter, Foursquare and countless other social networks. Brands like to go where their customers are.”
Gerrit Eicker
Google Realtime Search
Sullivan: As the deal with Twitter expires, Google Realtime Search goes offline; http://eicker.at/GoogleRealtimeSearch
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Gerrit Eicker
Google: “Since October of 2009, we have had an agreement with Twitter to include their updates in our search results through a special feed, and that agreement expired on July 2. – While we will not have access to this special feed from Twitter, information on Twitter that’s publicly available to our crawlers will still be searchable and discoverable on Google. … Twitter has been a valuable partner for nearly two years, and we remain open to exploring other collaborations in the future.”
Twitter: “Since October 2009, Twitter has provided Google with the stream of public tweets for incorporation into their real-time search product and other uses. That agreement has now expired. We continue to provide this type of access to Microsoft, Yahoo!, NTT Docomo, Yahoo! Japan and dozens of other smaller developers. And, we work with Google in many other ways.”
SEL: “The end of Google Realtime Search means that tiny search engine Topsy remains in the enviable situation of having the only major Twitter archive available on the web, to my knowledge. – Twitter’s deal appears to be continuing with Bing. I still see search results showing up over there that include Twitter. But Bing’s service never went as far back in time as Google’s. … You can certainly understand why Google+ has become even more important to the service now. While Google has gotten by largely without social signals from Facebook, having its own data from Google+ gives it insulation if it now has to get by without Twitter signals, as well.”
RWW: “It’s easy to read the falling out between Twitter and Google as being connected to the newly launched Google Plus, but it’s far too early to make any sweeping pronouncements about Google no longer needing Twitter to beef up its social search now that it has what appears to be a successful social component on its hands. Google has managed just fine without having Facebook integration, of course. But the value of Twitter in real-time searches seems to go beyond just ‘the social.’ Add to that, Google+ still a nascent network, one that may be, at least according to journalism professor Jeff Jarvis, somewhat less useful of a tool for breaking news coverage and by extension, less useful for real-time search.”
Gerrit Eicker
Twitter Acquires BackType
BackType has been acquired by Twitter, bringing its team and technology to focus on developing tools; http://eicker.at/TwitterBackType
Gerrit Eicker
Google Plus Stream
The Google Plus Stream needs fixes: it’s like Twitter without clients or Facebook without EdgeRank; http://eicker.at/GooglePlusStream
Gerrit Eicker
Google Navigation Bar
The new Google Navigation Bar will make Google Plus a success: a tiny red square against the big blue; http://eicker.at/GoogleNavigationBar
Gerrit Eicker
Facebook Video Chat
Arrington: Facebook will launch a new video chat product, powered by Skype, that works in browser; http://eicker.at/FacebookVideoChat
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Gerrit Eicker
Facebook: “The new chat design includes a sidebar that lists the people you message most. Now it’s easier to find your friends and start a conversation. The sidebar adjusts with the size of your browser window, and it automatically appears when the window is wide enough. … We’re also launching multi-person chat, which is one of our most requested features. Now when your friends can’t figure out what movie to see, you can just add them to a chat and decide together. To include more friends in your conversation, simply select Add Friends to Chat. … Video chat has been around for years now, but it’s still not an everyday activity for most people. Sometimes it’s too difficult to set up, or the friends you want to talk to are on different services. – So a few months ago, we started working with Skype to bring video calling to Facebook. We built it right into chat, so all your conversations start from the same place. To call your friend, just click the video call button at the top of your chat window.”
Gerrit Eicker 16:44 on 8. July 2011 Permalink |
Google: “When it comes to Google services, we support three types of use: unidentified, pseudonymous and identified. And each mode has its own particular user benefits. – Unidentified. Sometimes you want to use the web without having your online activity tied to your identity, or even a pseudonym… – Pseudonymous. Using a pseudonym has been one of the great benefits of the Internet, because it has enabled people to express themselves freely… – Identified. There are many times you want to share information with people and have them know who you really are. … Equally as important as giving users the freedom to be who they want to be is ensuring they know exactly what mode they’re in when using Google’s services. So recently we updated the top navigation bar on many of our Google services to make this even clearer. … We’re also looking at other ways to make this more transparent for users. While some of our products will be better suited to just one or two of those modes, depending on what they’re designed to do, we believe all three modes have a home at Google.”
Google Community Standards: “Impersonation – Your profile should represent you. We don’t allow impersonation of others or other behavior that is misleading or intended to be misleading. … Display Name – To help fight spam and prevent fake profiles, use the name your friends, family, or co-workers usually call you. For example, if your full legal name is Charles Jones Jr. but you normally use Chuck Jones or Junior Jones, either of these would be acceptable.”
Thinq_: “Google may still be throttling sign-ups to its social networking service Google+, but it’s also thinning out the ranks of its current members as it struggles to meet demand. – Businesses were the first to go, and they’ve now been joined by those who value their privacy or have other reasons to use a pseudonym. – Various tech publications have found their corporate accounts unceremoniously booted, with Google claiming that it’s trying to keep the service for individuals at present. While this has been met with stoic understanding by the people involved, the company’s next step in the cull might cause a bigger stir: the advertising giant is focusing on those who prefer to be known by an avatar. – Opensource Obscure, a Second Life user who prefers to be identified by his/her avatar rather than by his/her real-world identity, is one of the first to be have been selected for removal from the service. While the account is still present on Google+, it is listed as ‘suspended’.”
TN: “Officially as of 24 February, Google’s public policy position (‘The freedom to be who you want to be’) was that pseudonymous use of a number of Google products was fine. Even to go so far as implicitly encouraging it. – Someone at Google clearly didn’t get that memo, or maybe it’s just that Google+ (or anything tied to a Google Profile) is exempt from that policy. – Google profiles are becoming somewhat pervasive, increasingly interconnecting the various Google products, and the pseudonymity that Google supports in some products is inherently undermined if it starts whacking connected profiles based on a suspicion that a name isn’t what people ‘usually call you’. – Pseudonymous usage is apparently just fine, until Google decides it wants you to pony up a photo ID. This isn’t about Opensource Obscure specifically, but his suspension devalues Google+ for me just a little bit.”
Update from Opensource Obscure: “Confirmation from Google Profiles Support Team: ‘Opensource Obscure’ name violates Community Standards.”
Gerrit Eicker 21:51 on 13. July 2011 Permalink |
NWW: “For the last couple years, it’s been a mantra in Silicon Valley that ‘Google doesn’t get social.’ The introduction of Google Profiles and its truly impressive Circles feature strongly suggested that the company had made a massive shift in corporate culture to compete with Facebook and other social networking systems. However, the fact that Google hasn’t crafted a coherent Profiles policy that’s more in line with how people actually use their identity in the digital age… well, to me that shows they are still abundantly full of Not Getting Social.”
RWW: “As political activists and dissidents have increasingly turned to social networks in order to build their communities and spread their messages, many have balked at Facebook’s policy that requires people use their real names in their profiles, arguing that doing so puts them and their families at risk. It isn’t just activists, however, who argue that pseudonymity may be necessary. There are lots of reasons why people may opt to utilize other names online: you’re changing your real world name and identity, using your real world name puts you at risk at work or at home, or simply that people know you by your pseudonym, not by your real name. – Some have been surprised and disappointed then to see that Google’s new social network, Google Plus, much like its rival Facebook, will also require real names. … Allowing pseudonyms could be a way that Google Plus could distinguish itself from Facebook, particularly since Google contends that Google Plus emphasizes personal control over information and sharing. But as it stands, that control is limited to those who choose to go by real names.”
NWW: “Google is squandering a vast opportunity that Facebook has ignored: The desire of people whose daily activity centers around online community to easily connect in that context as well.”
Gerrit Eicker 09:39 on 16. July 2011 Permalink |
NYT: “Allowing pseudonyms could be a way that Google Plus could distinguish itself from Facebook, particularly since Google contends that Google Plus emphasizes personal control over information and sharing. But as it stands, that control is limited to those who choose to go by real names.”
Weinstein: “It is clearly the case that users need to fully understand what names are or are not acceptable for their use. When other than ‘legal’ names are permitted, users need to know that a logical and fair process is in place to determine which other names will be permitted, how these users can demonstrate that their usage of those names are legitimate, and that when names are rejected, be assured that users are fully informed as to why rejections took place. Additionally, there should be a formal appeals procedure that users may invoke if they feel that a name was unreasonably rejected.”
Vierling: “Google, you’re seriously messing it up. Your own experience with LGBT political causes should be enough to make you know better, but this obvious attack on pseudonymity will result in you shooting yourself in the foot even before Google+ is standing on its own. Here you have an opportunity to stand out, but you’re just doing exactly what “the other guy” is doing.”
Greene: “Fact is, Google’s ‘no-privacy’ approach to social networking runs the risk of alienating a lot of potential users. And as I’ve said before, you’d be stupid not to think Facebook isn’t going to capitalize on that fact.”
SEW, Korman: “Facebook’s TOS claims that you are required to use your wallet name in order to use their service. … Google+ was, in theory a little different. Their rules state that you should sign up using ‘the name your friends, family, or co-workers usually call you.’ … It seems that Google has a very narrow definition of identity. … I’ve been hearing a lot about how ‘this is how the world is now’, and that ‘if you don’t join up you’ll be forgotten.’, where it comes to Facebook and Google+. I think both statements are patently nonsense, primarily because unless multiplicity of identity is embraced as time goes on, more and more people will reject the single identity model for any number of reasons. All that will remain are, ironically, companies and brand names, selling things to each other, where people who actually want to truly interact will be wherever they are allowed to be their real selves – whatever that might entail.”
ST: “SL Avatars, Time to Fight for Your Rights at Google+ – A Google engineer named Andrew Bunner (I don’t think he’s with the Ozimal people!) has started an outright witch-hunt, using the power of his office and his visibility on this new, rapidly growing social media platform to call on people to abuse-report fake names. … Google engineers should stick to software production and leave governance to a separate department and not be inciting witch-hunts. It’s unethical. It’s like a police state. … Second Life avatars should be admitted for registration on the principle that it is ‘the name by which people know you’.“