Social Networking Adoption
Pew: 65% of online adults use social networking sites – most popular with women; http://eicker.at/SocialNetworkingAdoption
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Gerrit Eicker
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eicker. Wir sprechen Online. Folgen Sie uns zu relevanten Nachrichten rund ums Web. [RSS, Kontakt]
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Gerrit Eicker 08:22 on 30. August 2011 Permalink |
Pew: “Fully 65% of adult internet users now say they use a social networking site like MySpace, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. … Among internet users, social networking sites are most popular with women and young adults, but most of the growth over the past year came from adults over age 30. Looking at overall usage, wired seniors grew their ranks the most over the past year; 33% of those ages 65 and older now use the sites, compared with 26% one year ago. … Looking at usage on a typical day, 43% of online adults use social networking, up from 38% a year ago. Out of all the ‘daily’ online activities that we ask about, only email (which 61% of internet users access on a typical day) and search engines (which 59% use on a typical day) are used more frequently than social networking tools.”
Pew: “The frequency of social networking site usage among young adult internet users under age 30 was stable over the last year – 61% of online Americans in that age cohort now use social networking sites on a typical day, compared with 60% one year ago. However, among the Boomer-aged segment of internet users ages 50-64, social networking site usage on a typical day grew a significant 60% (from 20% to 32%). … In a separate question, when social networking users were asked for one word to describe their experiences using social networking sites, ‘good’ was the most common response (as seen in this word cloud). Overall, positive responses far outweighed the negative and neutral words that were associated with social networking sites (more than half of the respondents used positive terms). Users repeatedly described their experiences as ‘fun,’ ‘great,’ ‘interesting’ and ‘convenient.’ Less common were superlatives such as ‘astounding,’ ‘necessity,’ and ‘empowering.’”
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